Marketing Strategist

ABSOLUTE KINETICS CONSULTANCY PTE LTD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

ABSOLUTE KINETICS CONSULTANCY PTE LTD is seeking a Marketing Strategist to drive brand visibility and lead generation. You will develop and execute integrated marketing campaigns across digital channels, craft compelling messaging for various audiences, and coordinate content across website, email, and social platforms.

A data-driven mindset will shape optimization and strategy. You will collaborate with internal teams and external partners to ensure brand consistency and measurable impact on

Qualifications

• Experience in marketing, digital marketing, campaign strategy, or related functions.
• Strong understanding of marketing fundamentals, including content, social media, email marketing, website content, and campaign planning.
• Ability to interpret data and translate insights into actionable marketing recommendations.
• Strong writing, communication, and stakeholder management skills.

Responsibilities

• Develop and execute marketing strategies aligned with business objectives, brand priorities, and growth targets.
• Plan and manage integrated marketing campaigns across digital and selected offline channels.
• Create and refine messaging and content angles for different audience segments, course offerings, and business initiatives.
• Support full-funnel marketing efforts across awareness, consideration, lead generation, and conversion.
• Track and analyse campaign performance, lead quality, engagement, and return on marketing investment, and recommend improvements.

Skills

Marketing strategy

Digital marketing

Content creation

Campaign planning

Data analysis

Stakeholder management

Strong writing

Project management

Tools

CRM systems

Marketing automation

Analytics platforms

Job description

Role Overview

We are looking for a Marketing Strategist to drive marketing initiatives that strengthen brand visibility, support lead generation, and contribute to business growth. This role combines strategic thinking with hands-on execution across campaigns, content, digital channels, and performance tracking.

Key Responsibilities

• Develop and execute marketing strategies aligned with business objectives, brand priorities, and growth targets.
• Plan and manage integrated marketing campaigns across digital and selected offline channels.
• Create and refine messaging and content angles for different audience segments, course offerings, and business initiatives.
• Support full-funnel marketing efforts across awareness, consideration, lead generation, and conversion.
• Track and analyse campaign performance, lead quality, engagement, and return on marketing investment, and recommend improvements based on insights.
• Conduct market and competitor research to identify trends, opportunities, and areas for differentiation.
• Work with internal stakeholders to align marketing efforts with business priorities, course promotions, and customer needs.
• Support content planning across platforms such as website, email, social media, and promotional materials.
• Coordinate with external vendors, designers, agencies, or media partners where required to ensure timely and high-quality execution.
• Ensure consistency in brand identity, tone, and messaging across all marketing touchpoints.
• Contribute to reporting, campaign reviews, and ongoing optimisation of marketing activities.

Requirements

• Experience in marketing, digital marketing, campaign strategy, or related functions.
• Strong understanding of marketing fundamentals, including content, social media, email marketing, website content, and campaign planning.
• Ability to interpret data and translate insights into actionable marketing recommendations.
• Strong writing, communication, and stakeholder management skills.
• Good organisational and project management abilities, with the ability to manage multiple initiatives at once.
• Creative thinker with a data-driven mindset.
• Able to work independently while collaborating effectively with internal teams and external partners.

Nice to Have

• Experience in education, training, professional services, or course marketing.
• Familiarity with CRM systems, marketing automation tools, and analytics platforms.
• Understanding of SEO, SEM, paid media, and conversion-focused marketing.
• Experience supporting brand-building and lead generation campaigns.