Brand General Manager

5G-Starlink Pte.; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

5G-Starlink Pte. in Singapore seeks a Regional GM SEA to own the P&L, define a multi-channel strategy, and drive growth across markets.

You will build the annual budget, shape the 5-year plan, negotiate with distributors, manage a regional team, and partner with Sales, Marketing, Finance, and Operations to deliver results. This role requires strong leadership, regional market insight, and the ability to translate brand strategy into execution at country level while maximizing sell-in and

Responsibilities

• Implement and execute a consistent regional strategy, with a true omni-channel approach
• Build the annual budget and actively support the preparation of the 5Y strategic plan
• Define a clear business roadmap in close partnership with each local GM
• In charge of the LM SEA P&L: meet Budget objectives (Net Sales and Operating Profit), set targets and manage local and regional P&L; liaise with REG/HQ (Sales, Marketing, Merchandising, Finance and Operations) in order to deliver the required results
• Conduct negotiations with Distributors and Retailers to achieve Budget targets
• Reinforce, directly manage, and further develop the distributors network
• Develop and negotiate a sales & stock plan by market and by customer in line with Brand's guidelines and strategy
• Ensure that all POS follow and represent brand's strategy and positioning, including visual merchandising and trade marketing materials as well as training
• Ensure the perfect implementation of the marketing plan by negotiating for excellent locations and optimized promotional calendar
• Maximize Sell-in and Sell-Out in assigned doors to grow market share, ranking and productivity of each counter in the dedicated doors
• Recruit, manage, supervise, coach, and motivate a dedicated Team
• Monthly reporting on sales & market analysis

Job description

• Implement and execute a consistent regional strategy, with a true omni-channel approach
• Build the annual budget and actively support the preparation of the 5Y strategic plan
• Define a clear business roadmap in close partnership with each local GM
• In charge of the LM SEA P&L: meet Budget objectives (Net Sales and Operating Profit), set targets and manage local and regional P&L; liaise with REG/HQ (Sales, Marketing, Merchandising, Finance and Operations) in order to deliver the required results
• Conduct negotiations with Distributors and Retailers to achieve Budget targets
• Reinforce, directly manage, and further develop the distributors network
• Develop and negotiate a sales & stock plan by market and by customer in line with Brand's guidelines and strategy
• Ensure that all POS follow and represent brand's strategy and positioning, including visual merchandising and trade marketing materials as well as training
• Ensure the perfect implementation of the marketing plan by negotiating for excellent locations and optimized promotional calendar
• Maximize Sell-in and Sell-Out in assigned doors to grow market share, ranking and productivity of each counter in the dedicated doors
• Recruit, manage, supervise, coach, and motivate a dedicated Team
• Monthly reporting on sales & market analysis