Asst/ General Manager (Sales) (FMCG) (General Trade)(West)

RS RECRUITMENT AGENCY LLP; Singapore; Sur place; SGD 180 000 - 280 000; Plein temps

Avantages offerts par ce poste

HP allowance

Transport allowance

Sales incentive

AWS - 1 Month

Performance bonus

Résumé du poste

Assitant General Manager (Sales) leads a major channel or multi-channel portfolio, guiding Channel Managers, Key Account Executives, and field teams to drive revenue, distribution, and in-store execution. This role blends strategic thinking with hands-on leadership in trade settings.

The position requires a senior sales background in FMCG, proven track record of meeting targets, and expertise across multi-channel distribution, pricing, and promotional activities within Singapore.

Qualifications

• Bachelor’s degree preferred in Business Admin, Marketing or related field.
• 8–10 years in FMCG sales/distribution with 2–3 years in people management.
• Multi-channel sales experience in Singapore retail.
• Experience engaging multinational FMCG principals preferred.

Responsabilités

• Own and deliver revenue targets for assigned channel(s) across all principals.
• Drive distribution reach, coverage and in-store execution.
• Translate quarterly plans into monthly execution roadmaps.
• Lead customer reviews with key accounts.

Connaissances

Leadership

Strategic thinking

People management

Sales excellence

Channel management

Formation

Bachelor's degree in Business Administration or Marketing

Description du poste

The Assistant General Manager (Sales) is a senior sales leader responsible for a major channel or multi-channel portfolio within commercial operation. Leading Channel Managers, Key Account Executives, and field sales teams, the AGM drives revenue, distribution, and in-store execution for assigned principals. This role combines strategic thinking with hands-on field leadership — spending significant time in the trade while shaping sales strategy.

Responsibilities

• Own and deliver revenue targets for assigned channel(s) across all principals.
• Drive distribution reach, coverage, and in-store execution.
• Translate quarterly business plans into monthly execution roadmaps.
• Drive distribution targets within assigned channel(s): numeric distribution, weighted distribution, and new product distribution for all principals.
• Enforce in-store visibility standards within the segment: shelf share, POSM deployment, brand block, and planogram compliance.
• Drive display execution: off-shelf displays, gondola ends, and promotional displays — achieving principal and company targets.
• Ensure all promotional activities are executed with 100% hit-rate as deployed by principals or per company objectives.
• Enforce correct shelf pricing within assigned channel(s) per principal-deployed pricing grids. Monitor and resolve deviations.
• Own relationships with assigned key accounts. Lead customer reviews.
• Co‑develop joint business plans. Negotiate within delegated authority.
• Ensure 100% hit-rate on trade plans within assigned scope.
• Monitor promotional spending within budget. Optimise ROI.
• Deploy initiatives and promotional mechanisms to the team.
• Drive collection discipline within assigned accounts.
• Escalate overdue accounts proactively.
• Lead, coach, and develop 3–5 direct and 10–20 indirect reports.
• Regular field accompaniment and coaching.
• Identify and develop future leaders.
• Drive perfect store execution: planogram compliance, displays, freshness.
• Coordinate with merchandising teams.
• Optimise routes, collage, and productivity within the segment.
• Weekly/monthly reports and analysis to DGM/GM.
• Use dashboards and data to identify opportunities.

Requirements

• A bachelor’s degree in Business Administration, Marketing, or a related field is preferred
• Minimum 8–10 years in FMCG sales/distribution, including 2–3 years in people management (Sales Manager, Channel Manager, or equivalent).
• Consistent above-target performance for 2+consecutive years at Manager level.
• Multi‑channel sales experience in Singapore retail (NTUC, Sheng Siong, DFI, convenience, e-commerce).
• Multinational FMCG principal engagement experience preferred.

Company Benefits

• HP allowance-$75
• Transport $1,330
• Sales Incentive up to $800
• AWS-1 Month
• Performance bonus -Up to 1month