Operations & Marketing Manager

Mr Su; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

Mr Su is seeking an Operations & Marketing Manager in Singapore to support business growth through sales analysis, marketing campaigns, customer engagement and outlet operations improvement.

In this role you will analyse sales data, plan promotions, coordinate with outlets and partners, and drive data-driven decisions to enhance customer experience and drive revenue in a fast-paced F&B environment.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 3+ years in operations, marketing, customer management or business analysis.
• Strong analytical skills with turning sales data into actionable recommendations.
• Proficiency in Excel for data preparation, analysis and reporting; data visualization is a plus.

Responsibilities

• Analyse outlet sales, order volumes, AVT and promo results with regular reports.
• Support sales targets, marketing plans and operational improvements.
• Plan festive promotions, new product launches and digital campaigns.
• Analyse purchasing behavior to drive membership and retention.
• Support delivery platform and online sales by monitoring orders and promos.
• Research local markets, competitors, pricing and customer preferences.
• Coordinate with outlets, kitchen, and partners to run promotions and launches.
• Develop and maintain business reporting, campaign evaluation, and feedback follow-up.

Skills

Sales analysis

Marketing campaigns

Customer engagement

Operations improvement

Data-driven decisions

Education

Bachelor's degree or equivalent

Tools

Excel

Data visualization tools

Job description

We are a food and beverage company seeking an Operations & Marketing Manager to support business growth through sales analysis, marketing campaigns, customer engagement and outlet operations improvement.

Key Responsibilities

• Analyse outlet sales, order volumes, average transaction values, product performance and promotional results, providing regular reports and practical recommendations.

• Support management in setting sales targets, developing marketing plans and implementing operational improvements.

• Plan and coordinate festive promotions, new product launches, meal bundles and digital marketing campaigns, and evaluate their effectiveness.

• Analyse customer purchasing behaviour and feedback to develop membership, customer retention and re-engagement initiatives.

• Support delivery platform and online sales operations by monitoring order conversion, customer reviews and promotional performance.

• Conduct research on local markets, competitors, pricing and customer preferences to support business decisions.

• Coordinate with outlet teams, kitchen staff and external partners to implement promotions, product launches and service improvement projects.

• Develop and maintain business reporting, campaign evaluation and customer feedback follow-up processes.

Requirements

• A bachelor’s degree or equivalent relevant practical experience.

• At least three years of experience in operations, marketing, customer management or business analysis. Experience in F&B, retail or consumer services is an advantage.

• Strong analytical skills, with the ability to turn sales and customer data into actionable recommendations.

• Proficiency in Microsoft Excel for data preparation, analysis and reporting. Experience with data visualisation tools is an advantage.

• Ability to plan, execute and evaluate marketing campaigns.

• Good communication, coordination and project management skills.

• Willingness to work in a fast-paced F&B environment and visit outlets as required