B2B Growth PM – LFD/LED Channel & GTM Lead

Samsung; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Samsung Singapore seeks a senior professional to drive integrated B2B demand generation for LFD/LED solutions. You will own P&L, shape GTM strategies, and lead channel partnerships to expand market share and win strategic tenders.

You will coordinate with HQ and regional teams, manage pricing, and push innovative go-to-market approaches across targeted industries. This role demands senior leadership and cross-functional collaboration.

Qualifications

• Broad expertise contributing to company objectives and principles.
• Analyses complex situations to resolve issues creatively.
• Independently determines methods for new assignments.
• May supervise others in project settings.
• Represents a senior level with extensive related experience.

Responsibilities

• Execute integrated B2B demand generation activities for Samsung B2B products and solutions.
• Drive channel engagement and partner programs to build mindshare and collaboration.
• Own sales and P&L for LFD and LED portfolios in B2B.
• Develop configurations, positioning, and GTM strategies for target segments.
• Identify market and tech trends and provide feedback to HQ planning.
• Manage supply chain to ensure delivery to channel partners and forecast KPIs.
• Collaborate with channel partners to meet business plans and maintain inventory.
• Review pricing quarterly to stay competitive.
• Benchmark competitors and perform product comparisons.
• Coordinate with HQ and regional teams on pricing and product requests.
• Support distributors/partners in winning commercial tenders.
• Manage marketing spend and sales deductions efficiently.
• Gain deep understanding of LFD solutions and ensure compatibility with third-party offerings.
• Design GTM strategies to unlock new business segments and markets.
• Create new applications and markets for LFD products.
• Set up and manage channel partner programs with incentives, training, and certification.
• Collaborate with account/solutions teams on GTMs for product lines.

Skills

Strategic thinking

Channel marketing

P&L management

Cross-functional leadership

Data-driven decision making

Education

Bachelor's degree

Job description

Samsung Singapore seeks a senior professional to drive integrated B2B demand generation for LFD/LED solutions. You will own P&L, shape GTM strategies, and lead channel partnerships to expand market share and win strategic tenders.

You will coordinate with HQ and regional teams, manage pricing, and push innovative go-to-market approaches across targeted industries. This role demands senior leadership and cross-functional collaboration.