AVP, Regional Loyalty & Rewards Strategy

ocbc

Singapore

On-site

SGD 120,000 - 180,000

Full time

2 days ago

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Job summary

OCBC Bank in Singapore is seeking an experienced Loyalty & Rewards Business Analyst to shape customer engagement across markets, leading the domain and partnering with business, technology and operations to deliver scalable, customer-centric loyalty solutions.

The ideal candidate is analytical and detail-oriented with 5+ years in loyalty within banking or fintech, able to translate complex requirements into actionable user stories, and adept at collaborating with cross-functional teams using

Qualifications

Minimum 5 years of Loyalty & Rewards experience in banking or fintech.
Strong knowledge of loyalty programs, rewards platforms, and related operations.
Experience delivering on enterprise Loyalty & Rewards platforms and integrating across channels.
Proven ability to translate business needs into actionable requirements.

Responsibilities

Serve as the SME for the Loyalty & Rewards domain across the region.
Engage business and stakeholder groups to understand objectives and needs.
Analyze processes, identify opportunities, and drive improvements in loyalty capabilities.
Lead workshops to define requirements, specs, and user stories.
Collaborate with business, technology, digital, and operations teams to deliver solutions.
Act as liaison between business and technology for alignment on priorities.
Lead end-to-end design discussions and impact assessments.
Stay updated on loyalty, rewards, and banking ecosystem trends.
Champion automation and continuous improvement initiatives.
Support delivery activities including testing and rollout planning.