AVP, HR Marketing Specialist

OCBC (Singapore); Singapore; On-site; SGD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive base salary

Flexible benefits

Community initiatives

Learning & development opportunities

Job summary

OCBC Singapore is seeking an HR Marketing professional to promote our employer brand, craft engaging content, and drive employee advocacy. You’ll collaborate with HR, Communications, and business leaders to ensure messaging aligns with corporate values.

You will interview employees, write long-form posts, draft social copy, and support AI-driven content ideation, SEO, and performance analysis. A 2–4 year track record in employer branding or content marketing is preferred, with a curious,

Qualifications

• 2–4 years of experience in employer branding, internal communications, content marketing, digital marketing or related field.
• Exceptional writing ability with clear, engaging copy tailored to audiences and channels.
• Familiarity with digital brand strategy and adapting content for platforms, audiences, and stages of the talent journey.
• Curious and AI-native, comfortable using AI tools to improve content creation, research, ideation, and personalisation.
• Data-driven mindset: read performance data, spot audience insights, and use trends to shape content and outreach.
• Knowledge of SEO, AEO or GEO concepts and optimisation for discoverability.

Responsibilities

• Create authentic employee stories through interviews across teams.
• Write long-form blog posts, articles, and web content for careers site and internal channels.
• Draft social media copy for LinkedIn, Instagram, and other platforms.
• Produce internal announcements, newsletters, and team spotlights.
• Utilise AI tools for ideation, testing, personalisation and efficiency.
• Monitor digital performance and talent market trends to identify insights.

Skills

Employer branding

Content marketing

Digital marketing

AI tools

Data analysis

SEO/AEO/GEO

Interviewing people

Job description

WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Why join

Imagine being part of a team that helps shape the way OCBC communicates with its employees and stakeholders. As an HR Marketing professional, you'll play a key role in promoting our employer brand, creating engaging content, and driving employee advocacy. You'll be part of a dynamic team that's passionate about showcasing OCBC's culture and values.

How you succeed

To succeed in this role, you'll need to be a creative and strategic thinker who can develop and execute marketing campaigns that resonate with our target audience. You'll need to collaborate with various stakeholders, including HR, Communications, and Business leaders, to ensure alignment and consistency in our messaging. By leveraging data and insights, you'll be able to measure the effectiveness of our marketing efforts and make data-driven decisions.

What you do

Content Creation & Storytelling

• Interview employees across teams to surface authentic stories, career journeys, and culture moments.
• Write compelling long-form blog posts, articles, and web content for our careers site and internal channels.
• Draft engaging social media copy across LinkedIn, Instagram, and other relevant platforms.
• Produce short-form written content including internal announcements, newsletters, and team spotlights.

Digital Brand, AI & Talent Insights

• Use AI tools to support content ideation, research, message testing, personalisation, and workflow efficiency.
• Monitor digital performance, social sentiment, and talent market trends to identify audience insights and content opportunities.
• Support SEO, AEO and GEO optimisation for employer brand content so stories are more discoverable across search, social, and AI-led platforms.
• Contribute to more targeted and personalised outreach for talent communities, campaigns, and employee advocacy efforts.

Programme & Event Marketing

• Support the promotion of internal programmes, initiatives, and events
• Develop communications plans for internal launches with clear timelines and channel strategies.
• Create compelling campaign messaging and content briefs for event collateral, launch communications, recap stories, and social amplification.

Project & Stakeholder Management

• Manage multiple content projects simultaneously, meeting deadlines without compromising quality.
• Partner internal stakeholders to align content with business priorities.
• Maintain a content calendar and track performance of published content.
• Brief and coordinate with external vendors or freelancers when required.

Who you are

• 2–4 years of experience in employer branding, internal communications, content marketing, digital marketing, talent marketing, or a related field.
• Exceptional writing ability — you can craft copy that is clear, engaging, and tailored to different audiences and channels.
• Good understanding of digital brand strategy, with the ability to adapt content for different platforms, audiences, and stages of the talent journey.
• AI-native and curious — comfortable using AI tools to improve content creation, research, ideation, workflow efficiency, audience targeting, and personalisation.
• Data-driven mindset, with the ability to read basic performance data, spot audience insights, and use social sentiment or talent market trends to shape stronger content, campaigns, and outreach.
• Familiarity with SEO, AEO or GEO concepts, and an interest in optimising employer brand content for search, discovery, and AI-led recommendations.
• Proven ability to juggle multiple projects and deliver to deadline in a fast-moving environment.
• Comfortable interviewing people and drawing out authentic, on-brand stories.
• Experience in planning and promoting internal events or programmes.
• Strong interpersonal skills — you can build trust quickly across all levels of the organisation.

What we offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.