AVP, HR Marketing Specialist

OCBC Bank; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Learning & development

Wellbeing support

Community initiatives

Job summary

OCBC Bank in Singapore is seeking an experienced HR Marketing professional to lead employer branding initiatives, craft engaging content, and drive employee advocacy across platforms.

You will collaborate with HR, Communications, and business leaders to develop data-driven campaigns, surface authentic stories, and elevate OCBC's culture. 2–4 years in employer branding or related fields is preferred; AI-enabled content creation experience is a plus.

Qualifications

• 2–4 years of experience in employer branding, internal communications, content marketing, digital marketing, talent marketing, or a related field.
• Exceptional writing ability—craft copy that is clear, engaging, and tailored to different audiences and channels.
• AI-native and curious—comfortable using AI tools to improve content creation, research, ideation, workflow efficiency, audience targeting, and personalisation.
• Data-driven mindset with ability to read basic performance data and spot audience insights from social sentiment or talent market trends.
• Familiarity with SEO, AEO or GEO concepts and optimiser for search, discovery, and AI-led recommendations.

Responsibilities

• Create long-form and short-form content for careers site and internal channels.
• Draft engaging social media copy across LinkedIn, Instagram, and other platforms.
• Produce internal announcements, newsletters, and team spotlights.
• Interview employees across teams to surface authentic stories and culture moments.

Skills

Employer branding

Internal communications

Content marketing

Digital marketing

Talent marketing

AI tools

Tools

SEO

AEO

GEO

Job description

WHO WE ARE

As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here. Why join Imagine being part of a team that helps shape the way OCBC communicates with its employees and stakeholders. As an HR Marketing professional, you'll play a key role in promoting our employer brand, creating engaging content, and driving employee advocacy. You'll be part of a dynamic team that's passionate about showcasing OCBC's culture and values.

How you succeed

To succeed in this role, you'll need to be a creative and strategic thinker who can develop and execute marketing campaigns that resonate with our target audience. You'll need to collaborate with various stakeholders, including HR, Communications, and Business leaders, to ensure alignment and consistency in our messaging. By leveraging data and insights, you'll be able to measure the effectiveness of our marketing efforts and make data-driven decisions.

What you do

Content Creation & Storytelling
Interview employees across teams to surface authentic stories, career journeys, and culture moments. Write compelling long-form blog posts, articles, and web content for our careers site and internal channels. Draft engaging social media copy across LinkedIn, Instagram, and other relevant platforms. Produce short-form written content including internal announcements, newsletters, and team spotlights.

Digital Brand, AI & Talent Insights

Use AI tools to support content ideation, research, message testing, personalisation, and workflow efficiency. Monitor digital performance, social sentiment, and talent market trends to identify audience insights and content opportunities. Support SEO, AEO and GEO optimisation for employer brand content so stories are more discoverable across search, social, and AI-led platforms. Contribute to more targeted and personalised outreach for talent communities, campaigns, and employee advocacy efforts.

Programme & Event Marketing

Support the promotion of internal programmes, initiatives, and events. Develop communications plans for internal launches with clear timelines and channel strategies. Create compelling campaign messaging and content briefs for event collateral, launch communications, recap stories, and social amplification.

Project & Stakeholder Management

Manage multiple content projects simultaneously, meeting deadlines without compromising quality. Partner internal stakeholders to align content with business priorities. Maintain a content calendar and track performance of published content. Brief and coordinate with external vendors or freelancers when required.

Who you are

2-4 years of experience in employer branding, internal communications, content marketing, digital marketing, talent marketing, or a related field. Exceptional writing ability - you can craft copy that is clear, engaging, and tailored to different audiences and channels. Good understanding of digital brand strategy, with the ability to adapt content for different platforms, audiences, and stages of the talent journey. AI-native and curious - comfortable using AI tools to improve content creation, research, ideation, workflow efficiency, audience targeting, and personalisation. Data-driven mindset, with the ability to read basic performance data, spot audience insights, and use social sentiment or talent market trends to shape stronger content, campaigns, and outreach. Familiarity with SEO, AEO or GEO concepts, and an interest in optimising employer brand content for search, discovery, and AI-led recommendations. Proven ability to juggle multiple projects and deliver to deadline in a fast-moving environment. Comfortable interviewing people and drawing out authentic, on-brand stories. Experience in planning and promoting internal events or programmes. Strong interpersonal skills - you can build trust quickly across all levels of the organisation.

What we offer

Competitive base salary.

A suite of holistic, flexible benefits to suit every lifestyle.

Community initiatives.

Industry-leading learning and professional development opportunities.

Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Let's build the bank we need for the future we want.

Find the best version of yourself in a friendly, supportive team.

Build lasting value in your community.

Help people grow their assets, business, and investments.

Take your learning as far as you can.

Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Our Company

As the longest established Singapore bank, formed in 1932 from the merger of three local banks, we have grown from strength to strength to become a regional financial services group. With a deep history in Asia, we offer the most comprehensive coverage across ASEAN and Greater China, complemented with a presence in the leading economies of New York, London and Sydney. We are the second largest financial services group in Southeast Asia by assets with one of the world's highest credit rating (Aa1 by Moody's and AA- by both Fitch and S&P). We offer private banking services through our wholly-owned subsidiary, Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients' goals. Our insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia.