Social Media & Content Specialist (1-year Contract)

OCBC Bank; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive base salary

Holistic benefits

Learning and development opportunities

Wellbeing and growth

Job summary

OCBC Bank in Singapore is seeking an experienced Social & Content professional to lead content planning and multi-channel publishing across our brand channels. You will collaborate with agencies, creators and stakeholders to deliver engaging content that aligns with governance and audience needs.

The role emphasizes data-driven storytelling, performance measurement and adoption of emerging content technologies, including Generative AI, to scale impact.

Qualifications

• Degree or Diploma in a relevant field.
• 5+ years in social media, content production, communications, digital marketing or related.
• Experience creating content across multiple formats including video, photography, digital or AI-assisted content.
• Strong understanding of social media management and content performance measurement.
• Strong stakeholder management, project management, writing and storytelling.
• Familiarity with digital marketing, SEO, content optimisation, analytics or audience insights tools.
• Exposure to influencer partnerships and Generative AI.
• Experience within financial services or regulated industry advantageous.

Responsibilities

• Lead content planning and social media management across channels, ensuring governance and operational excellence.
• Deliver content initiatives from concept through execution, including calendars, campaign ideation and multi-channel publishing.
• Partner with agencies, content creators and stakeholders to produce engaging content across formats.
• Support audience growth, partnerships and reputation-management initiatives.
• Evaluate emerging content technologies and AI-enabled capabilities to improve content effectiveness and scale.

Skills

Social media mgmt

Content production

Digital marketing

Storytelling

Stakeholder mgmt

Project mgmt

Copywriting

SEO

Analytics

Generative AI

Education

Degree or Diploma

Tools

Hootsuite

Google Analytics

SEO tools

CMS

Job description

About us

WHO WE ARE: As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

Why join the Social & Content team

drives OCBC's content, social media and digital publishing initiatives, helping the organisation engage audiences through effective, compliant and impactful digital experiences. You will play a key role in shaping and delivering content across OCBC's owned and social channels. Working closely with content creators, digital marketing colleagues, agencies and business stakeholders, you will help develop engaging, audience-focused content while supporting innovation, operational excellence and responsible adoption of emerging technologies

How you succeed

You balance strategic thinking with hands‑on execution to deliver high‑quality content that meets audience, business and governance requirements. You build strong stakeholder relationships, maintain high editorial standards and continuously identify opportunities to improve content effectiveness, efficiency and reach.

What you do

• Lead content planning and social media management across assigned channels, ensuring effective publishing, governance and operational excellence.
• Deliver content initiatives from concept through execution, including content calendars, campaign ideation and multi‑channel publishing.
• Partner agencies, content creators and stakeholders to produce engaging content across all content formats.
• Support audience growth, community engagement, publisher and influencer partnerships, and reputation‑management initiatives.
• Evaluate emerging content technologies and AI‑enabled capabilities to improve content effectiveness, efficiency and scale.

Who you work with

Group Brand & Communications. You’ll make sure messages are delivered cleanly, consistently and impactfully wherever you join us: Media Relations, Social & Content, Customer Advocacy & Divisional Compliance, Editorial & Systems or Social Responsibility & Sustainability. Our audience is diverse and dynamic. Just like the team you join. Marketing and business stakeholders. Technology, risk, compliance, governance and support functions. External agencies, platform partners and publishers.

Who you are

• Degree or Diploma holder with at least 5 years' experience in social media, content production, communications, digital marketing or related disciplines.
• Proven experience developing and executing content programmes across social, digital or owned channels.
• Hands‑on experience creating or managing content across multiple formats, including video, photography, digital or AI‑assisted content.
• Strong understanding of social media management, content performance measurement and audience engagement.
• Strong stakeholder management, project management, writing and storytelling capabilities.
• Familiarity with digital marketing, SEO, content optimisation, analytics or audience‑insights tools.
• Exposure to influencer, publisher or creator partnerships, content innovation and emerging technologies, including Generative AI.
• Experience within financial services, media, publishing or another regulated industry will be advantageous.

What we offer

• Competitive base salary.
• A suite of holistic, flexible benefits to suit every lifestyle.
• Community initiatives.
• Industry‑leading learning and professional development opportunities.
• Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Let’s build the bank we need for the future we want. Find the best version of yourself in a friendly, supportive team. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future‑ready career. Your Opportunity Starts Here

As the longest established Singapore bank, formed in 1932 from the merger of three local banks, we have grown from strength to strength to become a regional financial services group. With a deep history in Asia, we offer the most comprehensive coverage across ASEAN and Greater China, complemented with a presence in the leading economies of New York, London and Sydney. We are the second largest financial services group in Southeast Asia by assets with one of the world’s highest credit rating (Aa1 by Moody’s and AA- by both Fitch and S&P). We offer private banking services through our wholly‑owned subsidiary, Bank of Singapore, which operates on a unique open‑architecture product platform to source for the best‑in‑class products to meet its clients’ goals. Our insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia.