Audience Growth and Distribution Specialist, Lianhe Zaobao [2 year Contract]

SPH MEDIA LIMITED; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

SPH Media Limited is hiring an Audience Growth and Distribution Specialist in Singapore to manage social platforms and extend reach to audiences. You will craft social-centric content, leverage video workflows, and optimise performance across Facebook, Instagram, YouTube, X, TikTok and LinkedIn.

The role requires 6+ years in social media management or digital marketing, strong English, basic Chinese, and comfort with analytics tools like Google Analytics and CrowdTangle.

Qualifications

• Degree in a relevant discipline.
• At least 6 years of experience in social media management and/or digital marketing.
• Strong English; basic proficiency in Chinese, both written and spoken.
• Ability to use analytics and insight tools to evaluate performance and trends.

Responsibilities

• Curate and/or produce social-centric content, including social cards and short-form videos.
• Apply social media best practices to optimise content performance across platforms.
• Develop platform-specific templates to streamline content production.
• Monitor and analyse social media performance data and provide insights.
• Build and foster engagement with social media audiences to grow reach.
• Work five days a week on roster, including one weekend day.

Skills

English proficiency

Chinese proficiency

Team collaboration

Education

Bachelor's degree in relevant discipline

Tools

Google Analytics

CrowdTangle

Job description

LianheZaobao (LHZB) is Singapore’s leading Chinese-language news publication inSingapore. As LHZB continues to strengthen its offerings and to extend ourreach to English-speaking audiences, we are looking for an Audience Growth and Distribution Specialist to help manage our social media platforms.

You should be well-versed in the latest social media trends, familiar with socialmedia video production workflows and the multiple platforms including, but notlimited to, Facebook, Instagram/Threads, YouTube, X, TikTok and LinkedIn.

You will be responsible for the following:

• Curateand/or produce social-centric content, including social cards and short-form videos using toolssuch as Canva, Capcut and AI-assisted creative tools
• Applysocial media best practices to optimise content performance across platforms
• Developplatform-specific templates to streamline and enhance efficiency in socialcontent production
• Monitorand analyse socialmediaperformance data using tools such as Echobox, Sprout Social and GoogleAnalytics, to provide insights and recommendations for improvement
• Buildandfoster strong relationship/engagement with social media audiences to grow reachand presence
• 5 day work week on roster [inclusive of 1weekend day],working hours: 1500 to 0000.

This is a 2-year contract with apossibility of renewal based on performance and organisational needs.

Requirements

• Degree inrelevant discipline; at least 6 years of relevant experience in social mediamanagement and/or digital marketing preferred
• Strong command in English,and basic proficiency in Chinese, both written and spoken
• Abilityto use analytics and insight tools e.g. Google Analytics, CrowdTangle, toevaluate performance and track trends
• Passionateabout current affairs and the social media landscape
• Self-motivatedand able to work independently and also, connect with people and collaborate asa team