Growth and Platform Management Specialist, Lianhe Zaobao

SPH MEDIA LIMITED; Singapore; Hybrid; SGD 70,000 - 110,000; Full time

Job summary

Lianhe Zaobao is seeking a Growth and Platform Management Specialist in a hybrid role based in Singapore. You will blend editorial judgment with data-driven growth strategies to curate homepage content, deploy targeted push notifications, and drive loyalty through newsletters and on-platform modules.

Translate audience insights into actionable strategies, optimize for SEO and new channels, and collaborate with product and newsroom teams to test features and improve engagement across digital

Qualifications

• 3–5 years in a digital content, audience development, or newsroom producer role within a media organization.
• Exceptional editorial judgment, copywriting skills, and a strong eye for visual curation.
• Deep understanding of CMS, publishing tools, and digital content strategy including SEO and loyalty programs.

Responsibilities

• Daily Digital Operations & Curation: Manage homepage curation, story queues, tickers and quality control; deploy push notifications and newsletters to drive traffic; implement recirculation strategies to boost time-on-site.
• Content Strategy & Optimization: Translate audience insights into strategies for new content formats and distribution channels; manage SEO, keywords, GEO exploration; support loyalty programs through digital touchpoints.
• Innovation & Product Collaboration: Identify new product features with Product Manager, pilot AI tools to enhance user experience and efficiency; monitor trends to advise on high-engagement packaging.

Skills

Editorial judgment

Copywriting

Visual curation

CMS

Publishing tools

SEO

Loyalty programs

Analytical mindset

Cross-functional collaboration

Audience development

Tools

CMS

Publishing tools

Job description

The Growth and Platform Management Specialist at Lianhe Zaobaois a dynamic, hybrid role responsible for both the strategic design and daily execution of our digital audience growth initiatives. Reporting to the Editor/Associate Editor, you will serve as a key driver in transforming casual readers into a highly engaged, loyal community. You will combine editorial judgment with data-driven insights to manage platform curation, optimize content distribution, and implement loyalty-building tactics across newsletters and push notifications.

Key Responsibilities

1. Daily Digital Operations & Curation

• Platform Management:Execute daily digital strategy by managing homepage curation (story queues and tickers) and performing quality control for all digital content.
• Content Distribution:Schedule and deploy targeted push notifications and manage the production of daily newsletters to drive direct traffic.
• On-Platform Engagement:Implement recirculation strategies, such as related article modules and personalized recommendations, to increase time-spent-on-site.

2. Content Strategy & Optimization

• Strategic Translation:Convert audience insights and data reports into actionable strategies for new content formats and distribution channels.
• Discoverability:Execute SEO best practices, keyword management, and explore emerging channels like Generative Engine Optimization (GEO) to convert search audiences into loyal users.
• Loyalty Programs:Work with cross-functional teams to support initiatives like Subscription team, ZB Club or ZB Rewards through optimized digital touchpoints.

3. Innovation & Product Collaboration

• Product Liaison:Identify and champion new product features that address audience pain points, working with the Product Manager to test new functionalities.
• Emerging Tech:Pilot and integrate new AI tools into daily workflows to enhance the user experience and internal efficiency.
• Knowledge Sharing:Monitor industry trends and best practices to advise the newsroom on high-engagement content packaging.

Requirements & Expertise

• Experience:3–5 years in a digital content, audience development, or newsroom producer role within a media organization.
• Editorial Acumen:Exceptional editorial judgment, copywriting skills, and a strong eye for visual curation
• Technical Proficiency:Deep understanding of CMS, publishing tools, and digital content strategy including SEO and loyalty programs.
• Analytical Mindset:Ability to interpret data dashboards to inform both daily content decisions and long-term engagement tactics.
• Cross-functional Collaboration:Demonstrated ability to work under pressure and collaborate across editorial and technical teams.