Audience Growth and Distribution Specialist

SPH Media; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Lianhe Zaobao seeks an Audience Growth and Distribution Specialist to manage social media platforms and broaden reach to English-speaking audiences.

You should be fluent in English with basic proficiency in Chinese, be adept with analytics tools (Google Analytics, CrowdTangle, Sprout Social), and skilled in social-video production and multi-platform distribution across Facebook, Instagram, YouTube, X, TikTok and LinkedIn. This is a 2-year contract with renewal based on performance.

Qualifications

• Degree in a relevant discipline; at least 6 years in social media management/digital marketing.
• Strong command of English with basic proficiency in Chinese (written and spoken).
• Experience using analytics tools ( Google Analytics, CrowdTangle ) to evaluate performance and trends.
• Able to work independently and collaboratively within a team.
• 5-day work week on roster including one weekend day.

Responsibilities

• Curate and/or produce social-centric content, including social cards and short-form videos using Canva, Capcut and AI-assisted tools.
• Apply social media best practices to optimize content performance across platforms.
• Develop platform-specific templates to streamline content production.
• Monitor and analyze social media performance data using Echobox, Sprout Social and Google Analytics to provide insights and recommendations.
• Build and foster engagement with social media audiences to grow reach and presence.

Skills

Social media management

Digital marketing

Analytics interpretation

English language

Team collaboration

Independent work

Education

Degree in marketing or related field

Tools

Google Analytics

CrowdTangle

Echobox

Sprout Social

CapCut

Canva

Job description

Lianhe Zaobao (LHZB) is Singapore’s leading Chinese-language news publication in Singapore. As LHZB continues to strengthen its offerings and to extend our reach to English-speaking audiences, we are looking for an Audience Growth and Distribution Specialist to help manage our social media platforms.

You should be well-versed in the latest social media trends, familiar with social media video production workflows and the multiple platforms including, but not limited to, Facebook, Instagram/Threads, YouTube, X, TikTok and LinkedIn.

Job description:

Overall Purpose of the Job

Lianhe Zaobao (LHZB) is Singapore’s leading Chinese-language news publication in Singapore. As LHZB continues to strengthen its offerings and to extend our reach to English-speaking audiences, we are looking for an Audience Growth and Distribution Specialist to help manage our social media platforms.

You should be well-versed in the latest social media trends, familiar with social media video production workflows and the multiple platforms including, but not limited to, Facebook, Instagram/Threads, YouTube, X, TikTok and LinkedIn.

Key Responsibilities

• Curate and/or produce social-centric content, including social cards and short-form videos using tools such as Canva, Capcut and AI-assisted creative tools
• Apply social media best practices to optimise content performance across platforms
• Develop platform-specific templates to streamline and enhance efficiency in social content production
• Monitor and analyse social media performance data using tools such as Echobox, Sprout Social and Google Analytics, to provide insights and recommendations for improvement
• Build and foster strong relationship/engagement with social media audiences to grow reach and presence

This is a 2-year contract with a possibility of renewal based on performance and organisational needs.

Required Qualifications

• Degree in relevant discipline; at least 6 years of relevant experience in social media management and/or digital marketing preferred
• Strong command in English, and basic proficiency in Chinese, both written and spoken
• Ability to use analytics and insight tools e.g. Google Analytics, CrowdTangle, to evaluate performance and track trends
• Passionate about current affairs and the social media landscape
• Self-motivated and able to work independently and also, connect with people and collaborate as a team
• 5 day work week on roster [inclusive of 1 weekend day]