Growth & Platform Management Specialist (Lianhe Zaobao)

SPH Media; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Job summary

SPH Media's Lianhe Zaobao is seeking a Growth and Platform Management Specialist to lead digital audience growth through strategic design and daily execution, blending editorial judgment with data-driven insights to boost engagement and loyalty across newsletters, push notifications, and on-site experiences.

You'll manage homepage curation, content distribution, SEO, and cross-functional collaboration, piloting new AI tools and exploring GEO strategies to convert readers into a loyal community.

Qualifications

• 3–5 years in a digital content, audience development, or newsroom producer role within a media organization.
• Bilingual in English and Chinese (written and spoken) as this role supports Chinese publications.
• Exceptional editorial judgment, copywriting skills, and a strong eye for visual curation.
• Deep understanding of CMS, publishing tools, and digital content strategy including SEO and loyalty programs.
• Ability to interpret data dashboards to inform both daily content decisions and long-term engagement tactics.
• Demonstrated ability to work under pressure and collaborate across editorial and technical teams.

Responsibilities

• Daily Digital Operations & Curation
• Platform Management: Execute daily digital strategy by managing homepage curation (story queues and tickers) and performing quality control for all digital content.
• Content Distribution: Schedule and deploy targeted push notifications and manage the production of daily newsletters to drive direct traffic.
• On-Platform Engagement: Implement recirculation strategies, such as related article modules and personalized recommendations, to increase time-spent-on-site.
• Strategic Translation: Convert audience insights and data reports into actionable strategies for new content formats and distribution channels.
• Discoverability: Execute SEO best practices, keyword management, and explore emerging channels like Generative Engine Optimization (GEO) to convert search audiences into loyal users.
• Loyalty Programs: Work with cross-functional teams to support initiatives like Subscription team, ZB Club or ZB Rewards through optimized digital touchpoints.
• Product Liaison: Identify and champion new product features that address audience pain points, working with the Product Manager to test new functionalities.
• Emerging Tech: Pilot and integrate new AI tools into daily workflows to enhance the user experience and internal efficiency.
• Knowledge Sharing: Monitor industry trends and best practices to advise the newsroom on high-engagement content packaging.

Skills

Digital content

Audience development

Editorial judgment

Copywriting

Data interpretation

Cross-functional collaboration

Tools

CMS

Publishing tools

SEO

Loyalty programs

Job description

The Growth and Platform Management Specialist at Lianhe Zaobao is a dynamic, hybrid role responsible for both the strategic design and daily execution of our digital audience growth initiatives. Reporting to the Editor/Associate Editor, you will serve as a key driver in transforming casual readers into a highly engaged, loyal community. You will combine editorial judgment with data-driven insights to manage platform curation, optimize content distribution, and implement loyalty-building tactics across newsletters and push notifications.

Key Responsibilities

Daily Digital Operations & Curation

• Platform Management: Execute daily digital strategy by managing homepage curation (story queues and tickers) and performing quality control for all digital content.
• Content Distribution: Schedule and deploy targeted push notifications and manage the production of daily newsletters to drive direct traffic.
• On-Platform Engagement: Implement recirculation strategies, such as related article modules and personalized recommendations, to increase time-spent-on-site.
• Strategic Translation: Convert audience insights and data reports into actionable strategies for new content formats and distribution channels.
• Discoverability: Execute SEO best practices, keyword management, and explore emerging channels like Generative Engine Optimization (GEO) to convert search audiences into loyal users.
• Loyalty Programs: Work with cross-functional teams to support initiatives like Subscription team, ZB Club or ZB Rewards through optimized digital touchpoints.
• Product Liaison: Identify and champion new product features that address audience pain points, working with the Product Manager to test new functionalities.
• Emerging Tech: Pilot and integrate new AI tools into daily workflows to enhance the user experience and internal efficiency.
• Knowledge Sharing: Monitor industry trends and best practices to advise the newsroom on high-engagement content packaging.

Required Qualifications

• Experience: 3–5 years in a digital content, audience development, or newsroom producer role within a media organization.
• Language Proficiency: Bilingual in English and Chinese (written and spoken) as this role supports Chinese publications
• Editorial Acumen: Exceptional editorial judgment, copywriting skills, and a strong eye for visual curation
• Technical Proficiency: Deep understanding of CMS, publishing tools, and digital content strategy including SEO and loyalty programs.
• Analytical Mindset: Ability to interpret data dashboards to inform both daily content decisions and long-term engagement tactics.
• Cross-functional Collaboration: Demonstrated ability to work under pressure and collaborate across editorial and technical teams.