Assistant Vice President, Marketing & Business Development Strategy

Resorts World Sentosa; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Resorts World Sentosa in Singapore seeks a senior strategist to lead the marketing and business development agenda, expanding revenue, markets and partnerships across integrated resort offerings.

You will translate complex data into actionable plans, build business cases, and partner with executives to prioritise investments, align teams, and drive sustainable growth.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics, Finance or a related discipline.
• Minimum 10 years of relevant experience in business strategy, marketing strategy, commercial planning, business development or revenue optimisation.
• Strong understanding of IR business operations, customer segmentation and revenue drivers would be advantageous.
• Proven experience in leading cross functional projects, developing business strategies and translating commercial insights into measurable outcomes.
• Strong commercial acumen with demonstrated capabilities in strategic planning, financial analysis and business performance management.
• Excellent analytical and problem solving skills with the ability to interpret complex business information.
• Strong stakeholder management and influencing skills, including the ability to engage senior business leaders.
• Experience with business intelligence, customer analytics, CRM systems and performance reporting tools.
• Strong communication and presentation skills, with the ability to articulate business strategies and recommendations effectively.
• Proven leadership capabilities in developing teams, driving organisational change and delivering results.

Responsibilities

• Develop and implement comprehensive marketing and business development strategies to support IR revenue growth, market expansion and business sustainability.
• Identify new business opportunities, emerging market trends and customer segments to strengthen RWS's competitive positioning.
• Partner with Marketing and Business Development leadership to formulate annual business plans, strategic priorities and growth initiatives.
• Support strategic planning for RWS 2.0 expansion, including new business opportunities, customer engagement strategies and operational readiness.
• Analyse business performance, customer behaviour and revenue trends to identify opportunities for business improvement.
• Evaluate customer profitability, reinvestment strategies and marketing expenditure to optimise commercial returns.
• Develop commercial performance indicators and management reporting frameworks to track the effectiveness of business strategies and initiatives.
• Recommend data driven initiatives to improve revenue contribution, customer value, business productivity and overall profitability.
• Formulate customer acquisition, retention and reactivation strategies across targeted patron segments and markets.
• Work closely with Marketing and Business Development teams to develop customer engagement strategies that enhance customer loyalty and lifetime value.
• Assess the effectiveness of marketing campaigns, promotional programmes and customer incentives to ensure alignment with commercial objectives.
• Identify opportunities for cross functional collaboration and integrated resort offerings to enhance customer experience and business growth.
• Lead business intelligence and analytical initiatives to support strategic planning and management decision making.
• Evaluate customer segmentation, trends, market developments and competitor activities to identify strategic opportunities and commercial risks.
• Translate complex business data into actionable recommendations for senior management.
• Develop business cases, financial assessments and strategic proposals to support new initiatives, resource allocation and investment decisions.
• Partner with Operations, Marketing, Business Development, Revenue Optimisation, Finance, IT and other relevant stakeholders to drive strategic initiatives.
• Lead cross functional projects aimed at improving business effectiveness, operational efficiency and customer experience.
• Support business transformation initiatives arising from RWS 2.0, including the development of new operating strategies and business capabilities.
• Ensure proposed marketing and business development initiatives comply with applicable government regulations, internal governance requirements and policies.
• Lead, coach and develop the Marketing & Business Development Strategy team to deliver business priorities and strategic objectives.
• Establish clear performance expectations, accountabilities and development plans for team members.
• Build team capabilities in strategic planning, commercial analysis, project management and business intelligence.
• Foster a collaborative, results oriented culture that promotes continuous improvement, innovation and accountability.

Skills

Strategic planning

Commercial acumen

Stakeholder management

Analytical thinking

Leadership

Cross-functional collaboration

Business intelligence

Customer analytics

Education

Bachelor's degree in Business Administration, Marketing, Economics, Finance or a related discipline

Tools

CRM systems

Business intelligence tools

Performance reporting tools

Job description

• Develop and implement comprehensive marketing and business development strategies to support IR revenue growth, market expansion and business sustainability.
• Identify new business opportunities, emerging market trends and customer segments to strengthen RWS's competitive positioning.
• Partner with Marketing and Business Development leadership to formulate annual business plans, strategic priorities and growth initiatives.
• Support strategic planning for RWS 2.0 expansion, including new business opportunities, customer engagement strategies and operational readiness.
• Analyse business performance, customer behaviour and revenue trends to identify opportunities for business improvement.
• Evaluate customer profitability, reinvestment strategies and marketing expenditure to optimise commercial returns.
• Develop commercial performance indicators and management reporting frameworks to track the effectiveness of business strategies and initiatives.
• Recommend data driven initiatives to improve revenue contribution, customer value, business productivity and overall profitability.
• Formulate customer acquisition, retention and reactivation strategies across targeted patron segments and markets.
• Work closely with Marketing and Business Development teams to develop customer engagement strategies that enhance customer loyalty and lifetime value.
• Assess the effectiveness of marketing campaigns, promotional programmes and customer incentives to ensure alignment with commercial objectives.
• Identify opportunities for cross functional collaboration and integrated resort offerings to enhance customer experience and business growth.
• Lead business intelligence and analytical initiatives to support strategic planning and management decision making.
• Evaluate customer segmentation, trends, market developments and competitor activities to identify strategic opportunities and commercial risks.
• Translate complex business data into actionable recommendations for senior management.
• Develop business cases, financial assessments and strategic proposals to support new initiatives, resource allocation and investment decisions.
• Partner with Operations, Marketing, Business Development, Revenue Optimisation, Finance, IT and other relevant stakeholders to drive strategic initiatives.
• Lead cross functional projects aimed at improving business effectiveness, operational efficiency and customer experience.
• Support business transformation initiatives arising from RWS 2.0, including the development of new operating strategies and business capabilities.
• Ensure proposed marketing and business development initiatives comply with applicable government regulations, internal governance requirements and policies.
• Lead, coach and develop the Marketing & Business Development Strategy team to deliver business priorities and strategic objectives.
• Establish clear performance expectations, accountabilities and development plans for team members.
• Build team capabilities in strategic planning, commercial analysis, project management and business intelligence.
• Foster a collaborative, results oriented culture that promotes continuous improvement, innovation and accountability.

Requirements

• Bachelor's degree in Business Administration, Marketing, Economics, Finance or a related discipline.
• Minimum 10 years of relevant experience in business strategy, marketing strategy, commercial planning, business development or revenue optimisation, preferably within the hospitality or integrated resort (IR) industry.
• Strong understanding of IR business operations, customer segmentation, revenue drivers and customer profitability would be advantageous.
• Proven experience in leading cross functional projects, developing business strategies and translating commercial insights into measurable outcomes.
• Strong commercial acumen with demonstrated capabilities in strategic planning, financial analysis and business performance management.
• Excellent analytical and problem solving skills with the ability to interpret complex business information.
• Strong stakeholder management and influencing skills, including the ability to engage senior business leaders.
• Experience with business intelligence, customer analytics, CRM systems and performance reporting tools.
• Strong communication and presentation skills, with the ability to articulate business strategies and recommendations effectively.
• Proven leadership capabilities in developing teams, driving organisational change and delivering results.