Assistant Director, Partnership Marketing

Resorts World Sentosa; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Resorts World Sentosa in Singapore is seeking a senior leader to own the partnership marketing agenda, shaping strategy and delivering growth across visitation, revenue, and brand health.

You will build a long-term roadmap, partner with internal teams and external brands across travel, hospitality, entertainment, and lifestyle, and lead a team to drive activation and ROI.

Qualifications

• Degree in Marketing, Business, Communications, Tourism, Hospitality, or related discipline.
• 8–10 years of experience in partnership marketing, strategic alliances, business development, integrated marketing, tourism, hospitality, entertainment, nightlife, or related industries.
• Proven track record in developing and securing strategic partnerships that deliver measurable commercial, marketing, brand, and business outcomes.
• Strong experience in entertainment, nightlife, live events, festivals, lifestyle, or experiential marketing.
• Demonstrated ability to build and influence senior stakeholder relationships, and negotiate complex partnership, sponsorship, and commercial agreements.

Responsibilities

• Develop and lead partnership marketing strategies that drive visitation, revenue, brand awareness, and demand generation across Resorts World Sentosa.
• Build and execute a long-term partnership roadmap aligned with business priorities, resort-wide campaigns, attraction launches, entertainment offerings, and seasonal initiatives.
• Identify and evaluate partnership opportunities that strengthen RWS's market position and deliver measurable commercial and marketing value.
• Lead marquee resort-wide events.
• Work closely with the Partnerships team to develop partnership frameworks, sponsorship opportunities, marketing commitments, media value exchanges, and co-investment initiatives.
• Cultivate and manage strategic partner relationships to unlock joint marketing opportunities, audience expansion, and long-term business value.
• Lead marketing collaboration discussions with partners across travel, hospitality, airlines, financial services, telecommunications, media, lifestyle, retail, entertainment, nightlife, and consumer brands.
• Drive integrated partnership campaigns that support resort-wide business objectives and marketing priorities.
• Leverage partner channels, audiences, and ecosystems to expand reach, acquire new customers, and generate incremental demand.
• Develop innovative collaborations, consumer promotions, and guest experiences that enhance RWS's brand relevance and commercial performance.
• Lead partnership activations that support RWS's entertainment, lifestyle, nightlife, and experiential offerings, including festivals, live entertainment, and special events.
• Establish KPIs and performance frameworks to measure partnership effectiveness, business impact, and return on investment.
• Analyse campaign performance, consumer insights, partner value, and market trends to optimise strategies and investment decisions.
• Partner closely with internal business units to align priorities, maximise partnership value, and ensure successful execution.
• Lead, coach, and develop the Partnership Marketing team while fostering a high-performance, collaborative, and commercially driven culture.

Skills

Partnership Marketing

Strategic Alliances

Campaign Management

Stakeholder Management

Team Leadership

Event Marketing

Negotiation

Data-Driven Decision Making

Business Development

Brand Partnerships

Education

Marketing / Business Degree

Job description

• Develop and lead partnership marketing strategies that drive visitation, revenue, brand awareness, and demand generation across Resorts World Sentosa.
• Build and execute a long-term partnership roadmap aligned with business priorities, resort-wide campaigns, attraction launches, entertainment offerings, and seasonal initiatives.
• Identify and evaluate partnership opportunities that strengthen RWS's market position and deliver measurable commercial and marketing value.
• Lead for marquee resort wide events

Partnership Development & Management

• Work closely with the Partnerships team to develop partnership frameworks, sponsorship opportunities, marketing commitments, media value exchanges, and co-investment initiatives.
• Cultivate and manage strategic partner relationships to unlock joint marketing opportunities, audience expansion, and long-term business value.
• Lead marketing collaboration discussions with partners across travel, hospitality, airlines, financial services, telecommunications, media, lifestyle, retail, entertainment, nightlife, and consumer brands.

Partnership Activation & Demand Generation

• Drive integrated partnership campaigns that support resort-wide business objectives and marketing priorities.
• Leverage partner channels, audiences, and ecosystems to expand reach, acquire new customers, and generate incremental demand.
• Develop innovative collaborations, consumer promotions, and guest experiences that enhance RWS's brand relevance and commercial performance.
• Lead partnership activations that support RWS's entertainment, lifestyle, nightlife, and experiential offerings, including festivals, live entertainment, and special events.

Performance, Stakeholder & Team Leadership

• Establish KPIs and performance frameworks to measure partnership effectiveness, business impact, and return on investment.
• Analyse campaign performance, consumer insights, partner value, and market trends to optimise strategies and investment decisions.
• Partner closely with internal business units to align priorities, maximise partnership value, and ensure successful execution.
• Lead, coach, and develop the Partnership Marketing team while fostering a high-performance, collaborative, and commercially driven culture.

Job Requirements

• Degree in Marketing, Business, Communications, Tourism, Hospitality, or a related discipline.
• Minimum 8 to 10 years of experience in partnership marketing, strategic alliances, business development, integrated marketing, tourism, hospitality, entertainment, nightlife, or related industries.
• Proven track record in developing and securing strategic partnerships that deliver measurable commercial, marketing, brand, and business outcomes.
• Strong experience in entertainment, nightlife, live events, festivals, lifestyle, or experiential marketing, with a deep understanding of consumer trends, audience behaviours, and partnership ecosystems.
• Demonstrated ability to build and influence senior stakeholder relationships, and negotiate complex partnership, sponsorship, and commercial agreements.
• Strong commercial acumen with the ability to identify growth opportunities, unlock partner value, and translate strategy into business results.
• Strategic and analytical thinker with the ability to leverage consumer insights, market intelligence, and performance data to drive decision-making and optimise outcomes.
• Proven people leader with excellent communication, stakeholder management, and team development skills, capable of leading cross-functional collaboration in a dynamic environment.