VP of Commercial

Kerry Consulting; Singapore; On-site; SGD 300,000 - 520,000; Full time

Job summary

Kerry Consulting seeks a Vice President, Sales to lead the regional sales function across corporate, international and partnership channels. The role requires shaping the sales agenda, building high-performing teams and delivering sustainable growth in hospitality and related services.

With 20+ years in sales leadership and a proven ability to scale revenue in multi-market environments, you will partner with the CEO and drive strategic commercial initiatives across markets and distribution

Qualifications

• 20+ years of progressive sales leadership experience with 7–9 years in a senior role.
• Proven track record in hospitality, tourism or consumer services sectors.
• Demonstrated success scaling revenue across multi-channel and multi-market environments.
• Experience leading large, diverse teams (10+ direct/indirect reports).
• Strong B2B and B2C sales understanding, distribution and partnerships.
• Strategic thinker with strong commercial acumen, financial literacy and data use.
• Proficient in CRM, sales analytics and revenue management tools.
• Collaborative, influential leader with executive and frontline engagement ability.
• High energy, resilience and adaptability in fast-paced settings.

Responsibilities

• Define and execute the sales strategy aligned with long-term growth objectives.
• Identify growth opportunities across domestic and international markets.
• Drive top-line revenue across corporate, international and partnerships channels.
• Expand international presence via strategic partnerships and new distribution.
• Develop key account strategies for high-value B2B customers and partnerships.
• Optimize pricing, packaging and distribution to maximise profitability and market share.
• Monitor trends and competitor activity to inform strategic decisions.
• Collaborate with marketing, product and operations to deliver integrated propositions.

Job description

Reporting to the Chief Executive Officer, the Vice President, Sales will lead the organisation's regional sales function, with oversight of corporate, international and partnership revenue streams. This is a strategic leadership appointment responsible for shaping the sales agenda, building high-performing teams and delivering sustainable, profitable growth across all market segments. The successful candidate will bring deep sales leadership expertise gained within the hospitality sector and related consumer services and a proven ability to scale revenue in complex, multi-channel and multi-market environments. You will combine strong commercial acumen with a collaborative leadership style, acting as a trusted partner to the CEO and a visible leader across the organisation.

Commercial Strategy & Growth

• Define and execute the organisation's sales strategy in alignment with overall business objectives and long-term growth ambitions.
• Identify, prioritise and capture growth opportunities across domestic and international markets.
• Drive top-line revenue growth across corporate, international and partnership channels.
• Expand international market presence through the development of strategic partnerships and new distribution opportunities.
• Develop and implement key account strategies for high-value B2B customers, strengthening long-term commercial partnerships.
• Optimise pricing, packaging and distribution strategies to maximise yield, profitability and market share.
• Monitor market trends, competitor activity, customer insights and emerging consumer behaviours to inform strategic and commercial decisions.
• Partner with marketing, product and operations teams to develop integrated commercial propositions and deliver a seamless customer experience.

Team Leadership & Capability Building

• Lead, mentor and develop a high-performing sales organisation across multiple functions and markets.
• Establish clear KPIs, performance metrics and accountability frameworks to drive consistent execution and commercial results.
• Foster a culture of excellence, collaboration, customer-centricity and continuous improvement.
• Build strong succession pipelines and identify, develop and retain future sales leaders.
• Act as a visible and inspiring leader, engaging stakeholders at all levels of the organisation.

Background

• A minimum of 20 years of progressive sales leadership experience, including at least 7 to 9 years in a senior leadership position such as Vice President, Director or equivalent.
• Proven track record in the hospitality, tourism or consumer services related (FMCG) sectors.
• Demonstrated success in scaling revenue across multi-channel, multi-market and complex commercial environments.
• Experience leading large and diverse sales teams, including 10 or more direct and indirect reports.
• Strong understanding of B2B and B2C sales dynamics, distribution channels and partnership models.
• Strategic thinker with strong commercial acumen, financial literacy and data-driven decision-making capabilities.
• Proficiency in CRM platforms, sales analytics and revenue management tools.
• Collaborative and influential leadership style, with the ability to engage effectively across executive, operational and frontline teams.
• High resilience, energy and adaptability, with the ability to perform in a fast-paced and dynamic environment.