Deputy Manager, Marketing (2-Year Renewable Contract)

Mount Faber Leisure Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Mount Faber Leisure Group is seeking a seasoned marketing professional to drive planning, campaigns, and partnerships across attractions and F&B outlets in Singapore.

The role focuses on digital and traditional channels, content development, analytics, and stakeholder collaboration to deliver measurable commercial outcomes and guest experiences.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• Minimum 8 years of experience in marketing, communications or related fields.
• Experience in the tourism, hospitality, attractions, leisure or lifestyle sectors is preferred.
• At least 2-3 years of supervisory or team leadership experience.
• Proven experience in campaign planning, stakeholder management and project delivery.
• Strong understanding of digital marketing, social media and performance marketing principles.
• Strong analytical skills and ability to interpret marketing and commercial performance data.
• Excellent communication, presentation and stakeholder management skills.
• Strong organisational, project management and multitasking abilities.
• Creative, commercially minded and results-oriented approach to marketing.
• Passion for tourism, destination marketing and customer experiences.

Responsibilities

• Support the Marketing Manager in developing and executing integrated marketing plans that support business objectives, brand priorities and revenue targets.
• Manage the annual marketing calendar across attractions and F&B outlets, ensuring timely execution of thematic, tactical and seasonal campaigns.
• Lead the end-to-end planning and execution of assigned marketing campaigns, from concept development and briefing through launch, activation and post-campaign evaluation.
• Develop campaign strategies, customer propositions, channel plans, budgets, timelines and KPIs aligned with commercial goals.
• Plan and optimise marketing activity across digital and traditional channels, including web, social media, search, email marketing and paid media.
• Work with internal teams and agency partners to develop engaging content and creative assets that are aligned with brand guidelines and target audience needs.
• Lead the development of visitor-facing marketing initiatives such as themed installations, branded spaces, experiential activations, promotional campaigns and photo opportunities that enhance the guest experience.
• Explore and apply appropriate analytics and AI tools to improve campaign effectiveness, audience targeting, content development and marketing productivity.
• Monitor campaign performance against agreed KPIs and business objectives using relevant marketing and commercial data.
• Prepare regular performance reports, insights and recommendations for management and key stakeholders.
• Conduct post-campaign reviews, identify learnings and opportunities, and apply insights to improve future campaign performance and resource allocation.
• Manage assigned Advertising & Promotion budgets and monitor expenditure to ensure cost-effective and efficient use of resources.
• Manage agency and vendor relationships, ensuring delivery standards, timelines and agreed outcomes are met.
• Support procurement exercises, tender evaluations and vendor selection processes in accordance with company policies and governance requirements.
• Maintain marketing documentation, trackers, approvals and reporting records to support governance, accountability and audit requirements.
• Guide and supervise the graphic design team in the delivery of high-quality creative assets and marketing collateral.
• Provide clear direction, coaching and feedback to team members while supporting capability development and cross-functional collaboration.
• Support the Marketing Manager in departmental planning, budgeting and achievement of overall marketing objectives.

Skills

Marketing planning

Campaign management

Digital marketing

Analytics

Stakeholder management

Leadership

Communication

Project management

Creativity

Education

Bachelor's degree in Marketing, Business, Communications or related discipline

Job description

Marketing Planning & Campaign Management

• Support the Marketing Manager in developing and executing integrated marketing plans that support business objectives, brand priorities and revenue targets.
• Manage the annual marketing calendar across attractions and F&B outlets, ensuring timely execution of thematic, tactical and seasonal campaigns.
• Lead the end-to-end planning and execution of assigned marketing campaigns, from concept development and briefing through launch, activation and post-campaign evaluation.
• Develop campaign strategies, customer propositions, channel plans, budgets, timelines and KPIs aligned with commercial goals.

Digital Marketing, Content & Visitor Engagement

• Plan and optimise marketing activity across digital and traditional channels, including web, social media, search, email marketing and paid media.
• Work with internal teams and agency partners to develop engaging content and creative assets that are aligned with brand guidelines and target audience needs.
• Lead the development of visitor-facing marketing initiatives such as themed installations, branded spaces, experiential activations, promotional campaigns and photo opportunities that enhance the guest experience.
• Explore and apply appropriate analytics and AI tools to improve campaign effectiveness, audience targeting, content development and marketing productivity.

Strategic Partnerships & Stakeholder Management

• Manage marketing partnerships, co-funded campaigns and collaborative promotions with tourism, payment, travel, lifestyle and commercial partners.
• Develop and implement joint marketing initiatives that support visitor acquisition, revenue generation and brand awareness objectives.
• Coordinate closely with internal stakeholders including Operations, Retail, Sales, Finance and Corporate Communications, as well as external agencies and partners, to ensure successful campaign delivery.
• Build and maintain effective stakeholder relationships to facilitate collaboration, problem-solving and operational readiness across projects.

Performance Analysis & Reporting

• Monitor campaign performance against agreed KPIs and business objectives using relevant marketing and commercial data.
• Prepare regular performance reports, insights and recommendations for management and key stakeholders.
• Conduct post-campaign reviews, identify learnings and opportunities, and apply insights to improve future campaign performance and resource allocation.

Budget, Agency & Governance Management

• Manage assigned Advertising & Promotion budgets and monitor expenditure to ensure cost-effective and efficient use of resources.
• Manage agency and vendor relationships, ensuring delivery standards, timelines and agreed outcomes are met.
• Support procurement exercises, tender evaluations and vendor selection processes in accordance with company policies and governance requirements.
• Maintain marketing documentation, trackers, approvals and reporting records to support governance, accountability and audit requirements.

Leadership & Team Development

• Guide and supervise the graphic design team in the delivery of high-quality creative assets and marketing collateral.
• Provide clear direction, coaching and feedback to team members while supporting capability development and cross-functional collaboration.
• Support the Marketing Manager in departmental planning, budgeting and achievement of overall marketing objectives.

Job Requirements

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• Minimum 8 years of experience in marketing, communications or related fields.
• Experience in the tourism, hospitality, attractions, leisure or lifestyle sectors is preferred.
• At least 2-3 years of supervisory or team leadership experience.
• Proven experience in campaign planning, stakeholder management and project delivery.
• Strong understanding of digital marketing, social media and performance marketing principles.
• Strong analytical skills and ability to interpret marketing and commercial performance data.
• Excellent communication, presentation and stakeholder management skills.
• Strong organisational, project management and multitasking abilities.
• Creative, commercially minded and results-oriented approach to marketing.
• Passion for tourism, destination marketing and customer experiences.