Deputy Manager, Marketing (2-years renewable contract)

Mount Faber Leisure Group Pte Ltd; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Mount Faber Leisure Group Pte Ltd is seeking a Marketing Lead to develop and execute integrated marketing plans across attractions and F&B outlets. You will lead end-to-end campaign planning, activation and post-campaign evaluation, while managing partnerships and collaborations with internal teams and external agencies.

The ideal candidate brings 8+ years in marketing, strong digital and performance marketing skills, and proven leadership abilities to drive campaigns that support business

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related discipline.
• 8+ years in marketing, communications or related fields.
• 2–3 years of supervisory or team leadership experience.
• Proven experience in campaign planning, stakeholder management and delivery.
• Strong digital marketing, social media and performance marketing knowledge.
• Excellent communication, presentation and stakeholder management skills.
• Strong organisational, project management and multitasking abilities.
• Creative, commercially minded and results-oriented marketer.
• Experience in tourism, hospitality, attractions or lifestyle sectors preferred.

Responsibilities

• Support the Marketing Manager in developing and executing integrated marketing plans that support objectives.
• Manage the annual marketing calendar across attractions and F&B outlets.
• Lead end-to-end planning and execution of marketing campaigns from concept to post-campaign evaluation.
• Develop campaign strategies, customer propositions, channel plans, budgets, timelines and KPIs.
• Plan and optimise activity across digital and traditional channels (web, social, email, paid media).
• Work with internal teams and agency partners to produce engaging content and assets.
• Lead visitor-facing marketing initiatives like themed installations and promotional campaigns.
• Manage partnerships and co-funded campaigns with tourism, payment, travel, lifestyle partners.
• Monitor campaign performance against KPIs using marketing data.
• Guide and supervise the graphic design team for high-quality assets.

Skills

Campaign planning

Stakeholder management

Project delivery

Digital marketing

Performance marketing

Analytical skills

Communication

Leadership

Education

Bachelor's degree in Marketing, Business, Communications or related discipline

Job description

About the role

This role supports the development and execution of integrated marketing plans that support business objectives, brand priorities and revenue targets across attractions and F&B outlets. You will lead end-to-end planning and execution of assigned marketing campaigns, from concept development through launch, activation and post-campaign evaluation, while managing marketing partnerships and collaborating with internal stakeholders and external agencies.

Key responsibilities

• Support the Marketing Manager in developing and executing integrated marketing plans that support business objectives, brand priorities and revenue targets
• Manage the annual marketing calendar across attractions and F&B outlets, ensuring timely execution of thematic, tactical and seasonal campaigns
• Lead the end-to-end planning and execution of assigned marketing campaigns, from concept development and briefing through launch, activation and post-campaign evaluation
• Develop campaign strategies, customer propositions, channel plans, budgets, timelines and KPIs aligned with commercial goals
• Plan and optimise marketing activity across digital and traditional channels, including web, social media, search, email marketing and paid media
• Work with internal teams and agency partners to develop engaging content and creative assets that are aligned with brand guidelines and target audience needs
• Lead the development of visitor-facing marketing initiatives such as themed installations, branded spaces, experiential activations, promotional campaigns and photo opportunities that enhance the guest experience
• Manage marketing partnerships, co-funded campaigns and collaborative promotions with tourism, payment, travel, lifestyle and commercial partners
• Monitor campaign performance against agreed KPIs and business objectives using relevant marketing and commercial data
• Guide and supervise the graphic design team in the delivery of high-quality creative assets and marketing collateral

About you

• Bachelor's degree in Marketing, Business, Communications or a related discipline
• Minimum 8 years of experience in marketing, communications or related fields
• At least 2-3 years of supervisory or team leadership experience
• Proven experience in campaign planning, stakeholder management and project delivery
• Strong understanding of digital marketing, social media and performance marketing principles
• Strong analytical skills and ability to interpret marketing and commercial performance data
• Excellent communication, presentation and stakeholder management skills
• Strong organisational, project management and multitasking abilities
• Creative, commercially minded and results-oriented approach to marketing
• Experience in the tourism, hospitality, attractions, leisure or lifestyle sectors is preferred