Assistant Product Manager (Maternity Covered) | Banking - Young Adults Segment

A-IT SOFTWARE SERVICES PTE LTD; Singapore; On-site; SGD 45,000 - 78,000; Part time

Benefits offered by this job

14 days Annual Leave

MOM-standard Medical Leave

Hospitalisation Leave

Insurance coverage

Job summary

A-IT SOFTWARE SERVICES PTE LTD in Singapore is seeking an Assistant Product Manager (Intermediate) for Marketing, focusing on the Young Adults segment, on a maternity-cover contract. You will plan and execute campus-based campaigns to drive acquisition, engagement and usage of the bank's mobile payment app and card products among tertiary students.

You will coordinate on-campus activities and events, track campaign performance, work with internal and external partners, and ensure timely delivery

Qualifications

• Diploma or Degree in Marketing, Business or related field.
• Prior marketing, campus engagement or events experience is a plus.
• Strong communication and analytical skills.

Responsibilities

• Plan, coordinate and execute marketing campaigns for the Young Adults segment at tertiary institutions.
• Conceptualise on-campus activities to drive app usage and card product adoption.
• Track performance metrics and report on acquisition and engagement outcomes.
• Coordinate with internal and external partners to deliver campaigns on time.

Skills

Campus engagement

Campaign tracking

Communication

Education

Diploma or Degree in Marketing or Business

Job description

Assistant Product Manager (Intermediate) – Marketing (Young Adults Segment)
Contract Role | Banking & Financial Services

Location: Singapore
Contract Duration: 6 Months (Maternity Covered)
Salary Range: $4,000 - $7,000
Working Hours: Monday to Friday, standard office hours

About the Role

Our client, a leading bank in Singapore, is looking for a proactive and energetic Assistant Product Manager to join its marketing team on a contract covering maternity leave. This role is responsible for planning and executing campus-based marketing initiatives to drive acquisition, engagement and usage of the bank's mobile payment app and debit/credit card products among tertiary students.

Key Responsibilities

1. Plan, coordinate and execute marketing campaigns targeted at the Young Adults segment across tertiary institutions.
2. Conceptualise and implement on-campus activities and engagement programmes to drive awareness, acquisition and usage of the bank's mobile payment app.
3. Manage and execute promotional campaigns, including experiential marketing initiatives such as campus trails and roadshows.
4. Support and participate in on-ground activations at campuses, events and roadshows.
5. Work closely with internal stakeholders and external partners to ensure smooth campaign delivery.
6. Track, analyse and report campaign performance, including acquisition, engagement and usage metrics.
7. Monitor competitor activities, market trends and emerging opportunities within the youth segment.
8. Generate insights and recommendations to optimise campaign effectiveness and improve customer engagement.
9. Ensure timely execution of marketing activities while adhering to internal governance and compliance requirements.

Requirements

• Diploma or Degree in Marketing, Business or a related discipline.
• Prior experience in marketing, campus engagement or events is an advantage.
• Comfortable working on-site at campuses, events and roadshows.
• Strong communication and interpersonal skills, with the ability to engage tertiary students.
• Good analytical skills, with the ability to track and report on campaign performance.
• Proactive, energetic and a strong team player who can work independently.

What You'll Enjoy

Entitled with 14 days Annual Leave, MOM-standard Medical and Hospitalisation Leave, insurance coverage, and completion/performance bonuses.