Assistant Product Manager (6 months campaign)

PERSOL; Singapore; On-site; SGD 45,000 - 78,000; Part time

Job summary

PERSOL is seeking an Assistant Product Manager for a six-month maternity cover to support the Young Adults segment marketing team in Singapore. You will plan and execute campus-based initiatives to drive acquisition, engagement and usage of Banking's payment and card products among tertiary students.

Responsibilities include coordinating campaigns, managing on-campus activities and events, and tracking performance to continually optimise engagement while ensuring compliance and governance.

Qualifications

• Experience planning campus-based marketing campaigns.
• Ability to coordinate with internal teams and external partners.
• Strong written and verbal communication for campaigns.

Responsibilities

• Plan, coordinate and execute marketing campaigns targeted at Young Adults across tertiary institutions.
• Conceptualise and implement on-campus activities promoting Banking's payment and card products.
• Manage and execute promotional campaigns including QR Hunt and experiential marketing.
• Support on-ground activations at campuses, events and roadshows.
• Collaborate with internal stakeholders and external partners for smooth campaign delivery.
• Track, analyse and report campaign performance including acquisition and engagement metrics.
• Monitor competitor activities and market trends in the youth segment.
• Generate insights and recommendations to optimise campaign effectiveness.
• Ensure timely execution of marketing activities while complying with governance requirements.

Skills

Campaign planning

Stakeholder coordination

Marketing campaigns

On-ground activations

Data analysis

Job description

Assistant Product Manager

6 months contract

$4,000.00 - $7,000.00

MBFC

We are looking for a proactive and energetic individual to support the Young Adults (YA) segment marketing team during a maternity cover period. The role is responsible for planning and executing campus-based marketing initiatives to drive acquisition, engagement and usage of Banking's payment, as well as the adoption of relevant debit and credit card products among tertiary students.

Key Responsibilities

• 1. Plan, coordinate and execute marketing campaigns targeted at the Young Adults segment across tertiary institutions.
• 2. Conceptualise and implement on-campus activities and engagement programmes to drive awareness, acquisition and usage of Banking payment.
• 3. Manage and execute promotional campaigns, including QR Hunt and other experiential marketing initiatives.
• 4. Support and participate in on-ground activations at campuses, events and roadshows.
• 5. Work closely with internal stakeholders and external partners to ensure smooth campaign delivery.
• 6. Track, analyse and report campaign performance, including acquisition, engagement and usage metrics.
• 7. Monitor competitor activities, market trends and emerging opportunities within the youth segment.
• 8. Generate insights and recommendations to optimise campaign effectiveness and improve customer engagement.
• 9. Ensure timely execution of marketing activities while adhering to internal governance and compliance requirements.

PERSOL Singapore Pte Ltd UEN No. 200007268E EA License No. 01C4394 EA Registration No. R23117785 (Lok Ding Hann)

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