Customer Marketing - Assistant Manager

OCBC; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

OCBC Singapore is seeking an Assistant Manager, Marketing to plan and execute campaigns, customer engagement programmes and events. The role collaborates closely with Product, Segment, Wealth Marketing and Cards Marketing teams to deliver compelling customer experiences and drive business growth.

Fresh graduates are welcome; candidates with internships or up to 3 years of marketing experience have an advantage.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.
• Fresh graduates are welcome to apply. Candidates with relevant internship experience or up to 3 years of marketing experience will have an advantage.
• Strong interest in marketing, customer engagement and the financial services industry.
• Good project management and organizational skills, with the ability to manage multiple priorities concurrently.
• Strong interpersonal and stakeholder management skills, with the ability to collaborate effectively across teams.
• Analytical and detail-oriented, with the ability to interpret campaign performance and customer insights.
• Excellent written and verbal communication skills.
• Curious and eager to learn about banking products, customer value propositions and customer journeys.
• Self-motivated, proactive and able to thrive in a fast-paced environment.

Responsibilities

• Plan and execute marketing campaigns, customer engagement programmes and events across digital and offline channels.
• Coordinate campaign timelines, creative assets and materials for timely delivery.
• Develop customer communications and campaign collateral; liaise with stakeholders, agencies and vendors.
• Monitor campaign performance and support reporting, insights and recommendations.
• Identify opportunities through market and competitor monitoring and support governance processes for marketing activities.
• Identify opportunities for events and engagement programmes to support customer acquisition and relationship deepening.
• Coordinate event logistics, registrations and on-site operations; partner with stakeholders and external partners.

Skills

Strong interpersonal skills

Stakeholder management

Project management

Analytical thinking

Written and verbal communication

Education

Bachelor's degree in Marketing/Business/Communications

Job description

WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

The Assistant Manager, Marketing will play a key role in planning and executing marketing campaigns, customer engagement programmes and events. The role will partner closely with Product, Segment, Wealth Marketing and Cards Marketing teams to deliver impactful customer experiences, support business growth and strengthen the Bank’s value propositions.

Key Responsibilities

A. Marketing Communications

• Support the planning and execution of marketing campaigns and customer engagement initiatives across digital and offline channels.
• Coordinate campaign timelines, creative assets and marketing materials to ensure timely and accurate delivery.
• Assist in the development of customer communications, marketing content and campaign collateral.
• Liaise with internal stakeholders, agencies and vendors to facilitate campaign execution.
• Monitor campaign performance and support the preparation of reports, insights and recommendations.
• Conduct market and competitor monitoring to support campaign planning and identify new opportunities.
• Support budget administration, procurement and governance processes for marketing activities.

B. Events & Customer Engagement

• Partner closely with Product, Segment, Wealth Marketing and Cards Marketing teams to identify opportunities for events and engagement programmes that support customer acquisition, engagement and relationship deepening.
• Coordinate event logistics, registrations, venue arrangements, vendors and on-site operations whenever applicable
• Work with internal stakeholders and external partners to deliver customer engagement programmes and partnership initiatives.
• Assist in developing event concepts and customer experiences that support engagement objectives.
• Support event outreach and participant engagement activities to drive attendance and participation.
• Track event attendance, engagement and feedback, and support post-event reporting.
• Research customer interests, lifestyle trends and emerging event concepts to identify opportunities for future programmes.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.
• Fresh graduates are welcome to apply. Candidates with relevant internship experience or up to 3 years of marketing experience will have an advantage.
• Strong interest in marketing, customer engagement and the financial services industry.
• Good project management and organizational skills, with the ability to manage multiple priorities concurrently.
• Strong interpersonal and stakeholder management skills, with the ability to collaborate effectively across teams.
• Analytical and detail-oriented, with the ability to interpret campaign performance and customer insights.
• Excellent written and verbal communication skills.
• Curious and eager to learn about banking products, customer value propositions and customer journeys.
• Self-motivated, proactive and able to thrive in a fast-paced environment.

Who we are

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.
But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

What we offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.