Assistant Product Manager up to $7K (MNC/ BANK)

Adecco; Singapore; On-site; SGD 50,000 - 78,000; Full time

Job summary

Adecco Singapore is seeking a dynamic marketing professional to plan and execute campaigns targeting young adults across tertiary institutions. You will conceptualise on-campus activities and engagement programmes to drive DBS PayLah! awareness and usage, and manage promotional campaigns like QR Hunt.

Collaborate with cross-functional teams, monitor performance, and generate actionable insights to optimise engagement and acquisition in a fast-paced environment.

Qualifications

• Bachelor's degree in Business, Finance, Economics, or a related field.
• Strong analytical skills with the ability to derive actionable insights from complex data sets.
• Excellent strategic thinking and problem-solving abilities.
• Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

Responsibilities

• Plan, coordinate and execute marketing campaigns targeted at the Young Adults segment across tertiary institutions.
• Conceptualise and implement on-campus activities and engagement programmes to drive awareness, acquisition and usage of DBS PayLah!.
• Manage and execute promotional campaigns, including QR Hunt and other experiential marketing initiatives.
• Support and participate in on-ground activations at campuses, events and roadshows.
• Work closely with internal stakeholders and external partners to ensure smooth campaign delivery.
• Track, analyse and report campaign performance, including acquisition, engagement and usage metrics.
• Monitor competitor activities, market trends and emerging opportunities within the youth segment.
• Generate insights and recommendations to optimise campaign effectiveness and improve customer engagement.
• Ensure timely execution of marketing activities while adhering to internal governance and compliance requirements.

Skills

Analytical skills

Strategic thinking

Project management

Communication

Education

Bachelor's degree in Business, Finance, Economics, or a related field

Job description

• Bachelor's degree in Business, Finance, Economics, or a related field.
• Strong analytical skills with the ability to derive actionable insights from complex data sets.
• Excellent strategic thinking and problem-solving abilities.
• Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

The Job

• Plan, coordinate and execute marketing campaigns targeted at the Young Adults segment across tertiary institutions.
• Conceptualise and implement on-campus activities and engagement programmes to drive awareness, acquisition and usage of DBS PayLah!.
• Manage and execute promotional campaigns, including QR Hunt and other experiential marketing initiatives.
• Support and participate in on-ground activations at campuses, events and roadshows.
• Work closely with internal stakeholders and external partners to ensure smooth campaign delivery.
• Track, analyse and report campaign performance, including acquisition, engagement and usage metrics.
• Monitor competitor activities, market trends and emerging opportunities within the youth segment.
• Generate insights and recommendations to optimise campaign effectiveness and improve customer engagement.
• Ensure timely execution of marketing activities while adhering to internal governance and compliance requirements.

Direct Line: [phone]
EA Licence Number: 91C2918
Personnel Registration Number: R2198828