Assistant Product Manager (6 months)

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 39,000 - 55,000; Part time

Job summary

PERSOL SINGAPORE PTE. LTD. is seeking an Assistant Product Manager for a 6-month contract based in Singapore. The role focuses on marketing campaigns targeting Young Adults across tertiary institutions, including on-campus activities and engagement programmes for DBS PayLah! execution.

You will coordinate promotional campaigns, support on-ground activations at campuses and events, and analyze campaign performance to drive awareness and usage among students.

Qualifications

• Bachelor's degree in a relevant field.
• Campus marketing to students is an added advantage.

Responsibilities

• Plan, coordinate and execute marketing campaigns targeted at Young Adults across tertiary institutions.
• Conceptualise and implement on-campus activities and engagement programmes to drive awareness, acquisition and usage of DBS PayLah!
• Manage and execute promotional campaigns, including QR Hunt and other experiential marketing initiatives.
• Support and participate in on-ground activations at campuses, events and roadshows.
• Work closely with internal stakeholders and external partners to ensure smooth campaign delivery.
• Track, analyse and report campaign performance, including acquisition, engagement and usage metrics.
• Monitor competitor activities, market trends and emerging opportunities within the youth segment.
• Generate insights and recommendations to optimise campaign effectiveness and improve customer engagement.
• Ensure timely execution of marketing activities while adhering to internal governance and compliance requirements.

Skills

Campus marketing

Campaign execution

Stakeholder collaboration

Campaign performance tracking

Education

Bachelor's degree

Job description

Assistant Product Manager

6 months contract

M-F, 9am to 6pm

MBFC

Key Responsibilities

• 1. Plan, coordinate and execute marketing campaigns targeted at the Young Adults segment across tertiary institutions.
• 2. Conceptualise and implement on-campus activities and engagement programmes to drive awareness, acquisition and usage of DBS PayLah!.
• 3. Manage and execute promotional campaigns, including QR Hunt and other experiential marketing initiatives.
• 4. Support and participate in on-ground activations at campuses, events and roadshows.
• 5. Work closely with internal stakeholders and external partners to ensure smooth campaign delivery.
• 6. Track, analyse and report campaign performance, including acquisition, engagement and usage metrics.
• 7. Monitor competitor activities, market trends and emerging opportunities within the youth segment.
• 8. Generate insights and recommendations to optimise campaign effectiveness and improve customer engagement.
• 9. Ensure timely execution of marketing activities while adhering to internal governance and compliance requirements.

Requirement

• - Min Degree in relevant experience
• - Experience in campus marketing, to students will be an added advantage