Marketing Campaign Specialist

SALT TALENT SEARCH PTE. LTD.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

SALT Talent is seeking a Marketing Campaign Specialist in Singapore to drive regional campaigns for a financial services client on a 12-month contract. You will lead multi-market initiatives, develop master concepts, and ensure brand consistency across APAC markets.

Collaborating with Regional Product, Usage and Country Marketing teams, you’ll orchestrate campaigns, coordinate with local teams, and manage external agencies to deliver high-impact programs while tracking ROI and performance

Qualifications

• Degree in Marketing, Communications, or Business.
• 5-8 years of Marketing or Brand Management experience in a FI or D2C environment.
• Experience across APAC or Asia is a plus.
• Strong understanding of retail banking landscape including cards, payments, lending and digital banking.
• Entrepreneurial, strategic, creative with a strong consumer focus and media planning/digital marketing experience.
• Branding/design sense with business acumen.

Responsibilities

• Develop and execute regional marketing campaigns, customer propositions, platform initiatives and partnerships.
• Create campaign concepts, playbooks and toolkits adaptable across markets with brand alignment.
• Collaborate with Regional Product, Usage and Country Marketing teams to drive customer-centric strategies.
• Coordinate with local teams to promote regional initiatives and share knowledge across markets.
• Manage relationships with creative, media and external agencies to ensure high-quality execution.
• Analyze customer needs, market trends and performance to inform regional strategies.
• Monitor campaign performance and ROI, providing actionable optimization recommendations.

Skills

Entrepreneurial mindset

Strategic thinking

Creative minded

Consumer focus

Media planning

Digital marketing

Social media marketing

Branding

Design sense

Business acumen

Education

Degree in Marketing, Communications, or Business

Job description

SALT Talent is looking for a Marketing Campaign Specialist in Singapore for a financial services client for 12 months contract role.

Responsibilities

• Develop and execute regional marketing campaigns, customer propositions, platform initiatives and strategic partnerships, including brand campaigns, product launches, tactical promotions and engagement programmes, in alignment with HQ priorities and business objectives.
• Develop campaign master concepts, creative frameworks, playbooks and toolkits that can be adapted across markets while ensuring consistency with brand and business objectives.
• Partner closely with Regional Product, Usage and Country Marketing teams to develop and implement customer-centric marketing strategies, communications and campaigns across markets.
• Coordinate with local marketing teams to drive adoption of regional initiatives, facilitate knowledge sharing and enable success transfer across markets.
• Manage relationships with creative, media and other external agencies and vendors to ensure timely and high-quality execution of marketing programmes.
• Analyse customer needs, market trends, competitive developments and business performance across the region, providing insights and recommendations to inform regional marketing strategies and plans.
• Monitor campaign performance and key marketing metrics, providing analysis and recommendations to optimise effectiveness and return on investment.

Qualification

• Degree in Marketing, Communications, or Business.
• At least 5 - 8 years of Marketing or Brand Management experience in a financial institution (FI) or direct to consumer business model environment e.g. in FMCG, online marketplaces. Experience across APAC region or Asia is a plus.
• Good understanding of the retail banking landscape, including cards, payments, lending and digital banking products.
• The ideal candidate will be entrepreneurial by nature, strategic, creative minded with a strong consumer focus, and experienced in media planning, digital and social media marketing.
• Good branding/design sense with business acumen and able to express opinions on creative work.

CEI No: R1543982 / EA No: 07C3147