Assistant Marketing Manager - Greater China

Marina Bay Sands; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading hospitality company in Singapore seeks a Marketing Specialist to drive initiatives for the Greater China market. The role involves developing marketing strategies, collaborating with internal teams, and enhancing customer engagement. Candidates should have 3-5 years of experience in marketing, especially within the luxury or hospitality sectors, alongside a strong understanding of cultural trends in Greater China. The position offers opportunities for personal growth in a diverse and inclusive environment.

Benefits

Diverse and inclusive workplace

Career development opportunities

Qualifications

• 3-5 years of marketing experience in the hospitality or luxury industry.
• In-depth knowledge of Greater China markets including China, Hong Kong, Taiwan, and Macau.
• Good knowledge of partnership and relationship marketing.

Responsibilities

• Plan and execute marketing initiatives for Greater China market growth.
• Coordinate with internal teams to drive marketing campaigns.
• Support business growth through database acquisition and marketing.

Skills

Marketing experience

Understanding of Greater China Markets

Interpersonal skills

Project management

Education

University Degree in Marketing, Business or Hospitality

Job description

WE TAKE YOU ABOVE BEYOND

Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.

Summary of Job Responsibilities

To plan and execute initiatives that support the growth of the Greater China market to generate significant business adoption and customer participation by leveraging the full capabilities of our business partners, related content, media channels, and technology to achieve the project ROI.

Job Responsibilities

Marketing & Customer Engagement

Work under the Director and Sr. Manager of Greater China marketing to support the strategic marketing initiatives to acquire, retain, and reactivate valuable customers to track and grow our customer base, which would help to increase revenue for all business units. Marketing initiatives include but are not limited to:

• Greater China Market development
• Executing database marketing strategies, including MBS, sister properties and business partners, to acquire high value customers or increase their visit frequency to Marina Bay Sands
• Supporting contents execution/production, including events, shows, MICE, entertainment, reality shows, TV dramas, concerts, etc. to amplify the Marina Bay Sands brand awareness in Greater China Market.
• Actively working with OTA (online travel agency), financial service, travel & lifestyle platform, and media partners to plan and execute marketing campaigns for both branding and membership conversion purposes.
• Coordinating with other internal marketing teams to plan and execute Greater China market focused campaigns
• Improving customer experience through platform enhancement and business operations refinement
• Coordinating with other teams and departments when necessary to ensure strategic alliance of Greater China related offers and promotions to business goals and/or integration of marketing initiatives into other business units’ plans where suitable.

Loyalty/database/tech support

Supporting the business growth of the Greater China markets with addition of onsite and offsite partners for the purposes of database acquisition and continuous marketing

Working with internal/external parties to create digital solutions to support customers from Greater China markets

Partnership Development

Assist in identifying, approaching, and onboarding banking institutions and strategic partners

Maintain and strengthen existing relationships through regular engagement and performance reviews.

Act as a liaison between internal teams and external partners to ensure smooth communication and execution.

Research and Analysis

Initiating and coordinating with Analytics team to develop tools and reports to monitor marketing initiatives and support operations

Developing customer research that measures the results of Greater China Marketing initiatives and identifies opportunities to explore in coordination with the property and/or brand marketing

Other duties as directed by management

JOB REQUIREMENTS

• 3-5 years of marketing experience in the hospitality/ e-commerce/ travel/ finance/ Integrated Resorts/ luxury industry required
• University Degree in Marketing , Business or Hospitality or related field is preferred
• In depth knowledge of Greater China Markets – include China, Hong Kong, Taiwan and Macau
• Extended experiences living in one of the key Greater China Markets with a deep understanding the cultural and social media trend
• Good knowledge of partnership, operations, relationship marketing, database, entertainment, analysis, and high-end customer marketing
• An active experience of engagement in marketing communications, collateral production, loyalty partnership, events, and integrated marketing solution including social media is preferred
• Good interpersonal and project management skills
• Creative, flexible, and a can-do attitude is highly desired

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.