Assistant Marketing Manager

Private Advertiser; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Private Advertiser is seeking a proactive Assistant Manager, Marketing to join its team, supporting integrated campaigns across brands within the early childhood education sector.

Reporting to the Senior Marketing Manager, you will coordinate campaigns, manage agencies and stakeholders, and drive lead generation and enrolment objectives.

Ideal candidates bring hands-on marketing experience across channels and strong project management in a fast-paced environment.

Qualifications

• Diploma or degree in Marketing, Communications, Business or related field.
• 4–6 years of relevant marketing experience in integrated/digital marketing or campaign management.
• Hands-on experience planning and executing marketing campaigns across multiple channels.
• Experience working with media agencies, creative vendors and internal stakeholders.
• Ability to interpret campaign performance data and recommend practical improvements.

Responsibilities

• Plan, coordinate and execute assigned marketing campaigns across digital, social media and offline channels.
• Manage centre-level marketing initiatives, including Open Houses, promotional campaigns, roadshows and parent engagement activities.
• Develop campaign briefs, implementation timelines and creative requirements in line with agreed marketing objectives.
• Coordinate campaign execution from planning and approvals through launch and post-campaign review.
• Identify execution challenges early and recommend practical solutions to keep projects on track.

Skills

Integrated marketing

Campaign management

Digital advertising

Lead generation

Analytics

Project management

Communication

Time management

Stakeholder coordination

Education

Diploma or Degree in Marketing, Communications, Business or related discipline

Tools

Google Ads

Meta Ads Manager

GA4

Microsoft Office

Job description

We are seeking a proactive and resourceful Assistant Manager, Marketing to join our marketing team.

The role involves supporting integrated marketing initiatives across multiple brands within the early childhood education sector.

Reporting to the Senior Marketing Manager, the role involves managing assigned marketing campaigns, coordinating with internal stakeholders and agency partners, and ensuring the timely delivery of marketing activities that support brand awareness, lead generation and enrolment objectives.

The ideal candidate is a hands-on and resourceful marketing professional who takes ownership of assigned projects, demonstrates sound judgement and delivers marketing initiatives effectively.

Key Responsibilities

1. Integrated Marketing and Campaign Management

• Plan, coordinate and execute assigned marketing campaigns across digital, social media and offline channels.

• Manage centre-level marketing initiatives, including Open Houses, promotional campaigns, roadshows and parent engagement activities.

• Develop campaign briefs, implementation timelines and creative requirements in line with agreed marketing objectives.

• Coordinate campaign execution from planning and approvals through launch and post-campaign review.

• Identify execution challenges early and recommend practical solutions to keep projects on track.

2. Digital Marketing and Performance Monitoring

• Coordinate digital marketing activities across paid media, search, social and parenting platforms, working closely with appointed agencies.

• Monitor campaign performance against agreed KPIs, including leads generated, cost per prospect and conversion rates.

• Review campaign results with agencies and recommend optimisation actions to improve effectiveness.

• Prepare regular performance updates and reports, highlighting key findings and areas for improvement.

• Support website content updates, digital campaigns and other lead-generation initiatives.

3. Brand and Content Execution

• Support the implementation of brand and content initiatives across the preschool brands.
• Coordinate the development of marketing materials, advertising creatives, social media content and parent-facing communications.
• Prepare and review content to ensure accuracy, relevance and consistency with established brand guidelines.
• Work with designers, agencies and internal stakeholders to deliver marketing materials according to agreed timelines.

4. Agency and Stakeholder Coordination

• Manage day-to-day coordination with media agencies, creative partners, vendors and internal stakeholders.
• Prepare clear briefs, provide timely feedback and follow through on outstanding deliverables.
• Review agency proposals and recommendations, providing preliminary assessments and suggested next steps.
• Liaise with centre leaders and operations teams to support marketing activities and campaign requirements.
• Maintain clear communication on project progress, dependencies and potential risks.

5. Marketing Operations and Project Management

• Manage assigned marketing projects, ensuring deliverables are completed accurately and on schedule.
• Maintain campaign trackers, project timelines, budgets and marketing records.
• Coordinate internal approvals, creative production, media launches and campaign reporting.
• Monitor multiple workstreams, prioritise tasks and escalations with proposed solutions when necessary.
• Support process improvements to enhance marketing efficiency and collaboration.

Requirements

• Diploma or Degree in Marketing, Communications, Business or a related discipline.
• 4-6 years of relevant marketing experience, preferably in integrated marketing, digital marketing or campaign management.

• Hands-on experience planning and executing marketing campaigns across multiple channels.
• Good understanding of digital advertising, lead generation and basic marketing performance metrics.

• Experience working with media agencies, creative vendors and internal stakeholders.
• Ability to interpret campaign performance data and recommend practical improvements.
• Strong project management, organisational and time management skills.
• Good written and verbal communication skills, with attention to detail.
• Comfortable managing multiple projects and working independently within agreed directions.

• Proficiency in Microsoft Office; familiarity with Google Ads, Meta Ads Manager, GA4 or similar platforms is an advantage.

• Experience in education, preschool or consumer-facing services is advantageous but not essential.