Marketing Manager (Education Group)

HR FOCUS; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

HR FOCUS is seeking a Head of Marketing to own strategy across three education brands. You will lead a lean team of three, driving brand equity, multi-channel campaigns, and data-driven CRM initiatives to grow sales and engagement.

You will collaborate with agencies and partners, shaping storytelling and performance metrics to optimise budgets and outcomes. A strong background in education marketing is preferred.

Qualifications

• Min Degree in Marketing, Business, Communications or related field.
• Min 5 years of marketing experience in digital marketing, campaign management and brand development.
• Experience marketing multiple brands or product lines is a plus.
• Strong communication and storytelling skills.
• Familiar with CRM tools and data-driven marketing.
• Team player who works well with agencies and partners.
• Education industry experience is an advantage.

Responsibilities

• Set and drive the overall marketing and brand strategy to achieve sales growth, revenue targets, brand awareness, and long-term brand equity.
• Develop and implement integrated campaigns across digital, social media, content, events, partnerships, and other channels to attract and convert prospects.
• Manage day-to-day digital marketing activities including website updates, SEO/SEM, paid ads, social media, and email marketing, using analytics to improve performance.
• Contribute to brand storytelling and ensure consistent communication across customer touchpoints.
• Conduct market research, customer analysis, and competitor benchmarking to identify trends, audiences, and growth opportunities.
• Lead CRM initiatives to enhance lead nurturing, conversion, engagement, and retention, supported by effective use of customer data.
• Track marketing KPIs and campaign performance, providing insights to optimise strategies and budgets.
• Coach and develop the marketing team while managing external agencies, consultants, and strategic partners to deliver impactful initiatives.

Skills

Marketing strategy

Brand development

Digital marketing

CRM & data-driven marketing

Campaign management

Team leadership

Stakeholder management

Storytelling

Education

Bachelor's degree in Marketing or related field

Tools

CRM tools

Analytics & SEO/SEM

Job description

About our client

A well-established education group with 3 brands spanning enrichment and afterschool care.

The role

Reporting to the Managing Director, you will own marketing and brand strategy across all 3 brands, leading a lean team of 3.

Responsibilities

• Set and drive the overall marketing and brand strategy to achieve sales growth, revenue targets, brand awareness, and long-term brand equity.
• Develop and implement integrated campaigns across digital, social media, content, events, partnerships, and other channels to attract and convert prospects.
• Manage day-to-day digital marketing activities including website updates, SEO/SEM, paid ads, social media, and email marketing, using analytics to improve performance.
• Contribute to brand storytelling and ensure consistent communication across customer touchpoints.
• Conduct market research, customer analysis, and competitor benchmarking to identify trends, audiences, and growth opportunities.
• Lead CRM initiatives to enhance lead nurturing, conversion, engagement, and retention, supported by effective use of customer data.
• Track marketing KPIs and campaign performance, providing insights to optimise strategies and budgets.
• Coach and develop the marketing team while managing external agencies, consultants, and strategic partners to deliver impactful initiatives.

Requirements

• Min Degree in Marketing, Business, Communications or related field
• Min 5 years of marketing experience in digital marketing, campaign management and brand development
• Experience marketing multiple brands or product lines is a plus
• Strong communication and storytelling skills
• Familiar with CRM tools and data-driven marketing
• Team player who works well with agencies and partners
• Education industry experience is an advantage