Marketing Manager (Early Childhood/ Branding) [EL]

WECRUIT PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

WECRUIT PTE. LTD. in Singapore is seeking a seasoned marketing professional to drive integrated campaigns across digital, social, content and offline channels, ensuring strong brand consistency and customer engagement.

You will lead planning, execution and performance analysis, collaborating with internal teams and agencies to deliver impactful brand campaigns that support growth.

Qualifications

• 5–8 years of marketing experience in a brand, agency or related environment.
• Strong track record in integrated and digital marketing campaign management.
• Experience with social media, content strategy, digital analytics and performance marketing.
• Exposure to multi-brand environments or education-related marketing is a plus.
• Strong project management skills, with the ability to manage multiple priorities independently.
• Excellent communication, collaboration and problem-solving abilities.
• Commercially minded, detail-oriented and passionate about building meaningful brands.

Responsibilities

• Develop and deliver integrated marketing campaigns across digital, social, content and offline channels.
• Lead digital marketing initiatives including paid media, SEO/SEM, email and website content.
• Shape social media strategy and content planning across key brand platforms.
• Partner with internal teams and external agencies to bring campaigns and brand initiatives to life.
• Analyse campaign performance and translate data into practical recommendations for optimisation.
• Champion a consistent brand voice and customer experience across all marketing touchpoints.
• Support senior marketing leadership on brand development, customer engagement and innovative marketing initiatives.

Skills

Integrated marketing

Digital marketing

Campaign management

Social media strategy

Analytics

Communication

Project management

Job description

Job Summary

Drive impactful marketing campaigns that strengthen brand presence, deepen customer engagement and support business growth. This role spans digital, social, content and offline marketing, with ownership across campaign planning, execution, performance optimisation and brand consistency.

Key Responsibilities

• Develop and deliver integrated marketing campaigns across digital, social, content and offline channels.
• Lead digital marketing initiatives including paid media, SEO/SEM, email and website content.
• Shape social media strategy and content planning across key brand platforms.
• Partner with internal teams and external agencies to bring campaigns and brand initiatives to life.
• Analyse campaign performance and translate data into practical recommendations for optimisation.
• Champion a consistent brand voice and customer experience across all marketing touchpoints.
• Support senior marketing leadership on brand development, customer engagement and innovative marketing initiatives.

Requirements

• 5–8 years of marketing experience in a brand, agency or related environment.
• Strong track record in integrated and digital marketing campaign management.
• Experience with social media, content strategy, digital analytics and performance marketing.
• Exposure to multi-brand environments or education-related marketing is a plus.
• Strong project management skills, with the ability to manage multiple priorities independently.
• Excellent communication, collaboration and problem-solving abilities.
• Commercially minded, detail-oriented and passionate about building meaningful brands.

Wecruit Pte Ltd
EA License No: 20C0270