Marketing Manager

SPRINGSLAB PTE. LTD.; Singapore; On-site; SGD 42,000 - 64,000; Full time

Job summary

SPRINGSLAB PTE. LTD. is seeking a proactive Marketing Executive to support initiatives, brand development, and business growth. Responsibilities include planning campaigns, managing digital channels, market research, and driving customer engagement across online and offline platforms.

The role emphasizes coordinating materials, maintaining brand consistency, and evaluating campaign performance to inform strategy. Collaboration with internal teams and external partners is essential to success.

Qualifications

• Diploma or degree in Marketing, Business Administration, Communications, or related discipline.
• Relevant experience in marketing, digital marketing, or brand management.
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint).
• Familiarity with social media platforms, digital marketing tools, and content creation.
• Strong written and verbal communication skills.

Responsibilities

• Plan, coordinate, and execute marketing campaigns across online and offline channels to drive brand visibility and customer engagement.
• Manage social media platforms, website content, and digital marketing channels to optimize audience reach and interaction.
• Create and coordinate marketing materials, promotional content, and communications to support brand consistency.
• Conduct market research and competitor analysis to identify trends, customer needs, and business opportunities for strategic planning.
• Assist in developing marketing strategies aimed at increasing brand awareness, customer acquisition, and business growth.
• Monitor and evaluate marketing campaign performance using relevant metrics and prepare detailed reports for management review.
• Coordinate marketing activities with internal departments, external vendors, and business partners to ensure seamless execution.
• Maintain the company’s brand image and ensure consistency across all marketing communications.
• Support the planning and execution of events and promotional activities to enhance market presence.
• Perform other marketing-related duties as assigned by management to support overall marketing objectives

Skills

Digital marketing

Brand management

Social media management

Content creation

Analytical skills

Education

Diploma or degree in Marketing/Business/Communications

Tools

Microsoft Office

Job description

We are seeking a proactive and results-driven Marketing Executive to support marketing initiatives, brand development, and business growth by planning campaigns, managing digital channels, conducting market research, and enhancing customer engagement.

Responsibilities

• Plan, coordinate, and execute marketing campaigns across online and offline channels to drive brand visibility and customer engagement
• Manage social media platforms, website content, and digital marketing channels to optimize audience reach and interaction
• Create and coordinate marketing materials, promotional content, and communications to support brand consistency
• Conduct market research and competitor analysis to identify trends, customer needs, and business opportunities for strategic planning
• Assist in developing marketing strategies aimed at increasing brand awareness, customer acquisition, and business growth
• Monitor and evaluate marketing campaign performance using relevant metrics and prepare detailed reports for management review
• Coordinate marketing activities with internal departments, external vendors, and business partners to ensure seamless execution
• Maintain the company’s brand image and ensure consistency across all marketing communications
• Support the planning and execution of events and promotional activities to enhance market presence
• Perform other marketing-related duties as assigned by management to support overall marketing objectives

Preferred competencies and qualifications

• Diploma or degree in Marketing, Business Administration, Communications, or related discipline
• Relevant experience in marketing, digital marketing, or brand management
• Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint
• Familiarity with social media platforms, digital marketing tools, and content creation
• Strong written and verbal communication skills
• Strong analytical, organisational, and project coordination skills
• Ability to work independently and collaboratively in a team
• Proactive, creative, detail-oriented, and eager to learn
• Ability to manage multiple tasks and meet deadlines