Assistant Manager, Advertising and Promotions (12257)

Mapletree Investments Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Mapletree Investments Pte Ltd in Singapore seeks a results-driven marketing professional to manage marketing initiatives, campaigns and experiential events across current properties and upcoming developments.

You will lead from concept to completion, coordinating branding, agency pitches, and activation programs while collaborating with multiple stakeholders to maximize placemaking impact and advertiser revenue opportunities.

Qualifications

• Degree in Marketing, Business or Computer Science
• 5 years of relevant experience in project management
• Strong event planning and execution across multi-stakeholder programs
• Experience in development marketing, branding launches, and agency management
• Strong eye for design and visual storytelling; translate brand strategy into spatial and experiential executions
• Ability to operate in fast-paced, multi-project environments with overlapping timelines
• Creative sensibility toward placemaking and arts programming
• Meticulous with excellent interpersonal and communication skills

Responsibilities

• Support and execute new development's marketing efforts from concept to completion
• Prepare branding and marketing agency pitches
• Manage activations, tenant marketing, events spaces and advertising revenue
• Plan and drive large-scale events and arts-focused programs
• Support event space marketing and tenant publicity

Skills

Project management

Event planning

Brand management

Agency management

Brand storytelling

Communication skills

Education

Degree in Marketing, Business or Computer Science

Job description

The Role

This position is responsible for the ongoing management and execution of all marketing initiatives, advertising and promotion campaigns, and experiential events (activations) across the company's current properties and upcoming new developments.

Job Responsibilities

• Support and execute new development's marketing efforts and launch from concept to completion
• Preparation of branding and marketing agency pitches
• Manage existing malls' activation, tenant marketing, event space and advertising revenue generation
• Assist in planning and driving large-scale event, arts-related programmes and community-focused events
• Support existing asset's event space marketing and tenant publicity

Job Requirements

• Degree in Marketing, Business or Computer Science
• 5 years of relevant experiences in project management
• Strong event planning and execution, able to manage complex, multi-stakeholder programmes independently
• Proven experience in development marketing, branding launches, and agency management would be preferred
• Strong eye for design and visual storytelling, with ability to translate brand strategy into compelling spatial, graphic, and experiential executions
• Ability to operate in a fast-paced, multi-project environment with overlapping timelines and competing priorities
• Creative sensibility to contribute meaningfully to placemaking, arts programming, and experiential activations
• Meticulous, possess excellent interpersonal, written and verbal communication and presentation skills