Assistant Director (Public & Digital Communications)

MINDEF; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

MINDEF is seeking a senior communications leader to head a team that formulates, coordinates and executes public and digital communication strategies to strengthen MINDEF/SAF's image and maintain public trust in national defence, NS, and SAF. You will lead media engagement, crisis communications, and events, representing MINDEF/SAF in media interactions.

You will balance policy sensitivities with operational considerations while coordinating multiple stakeholders to meet organisational

Job description

What the role is:

You lead a team to formulate, coordinate and execute public and digital communication strategies that strengthen MINDEF/SAF's corporate image and maintain public trust in national defence, National Service (NS) and the Singapore Armed Forces (SAF).

What you will be working on:

• Develop and execute communication strategies
• Manage local and international media engagement
• Handle crisis and incident communications
• Leverage mainstream and social media platforms
• Shape positive perceptions among key audiences
• Represent MINDEF/SAF in media interactions
• Function as Service Account Manager
• Coordinate communications and publicity events

Challenge(s):

• Balancing policy sensitivity with operational considerations
• Coordinating multiple stakeholders to meet organisational objectives
• Maintaining composure and adaptability during major incidents
• Managing rapid changes in short-cycle media environment