Assistant Director, APAC Brand Management - Japanese Speaking

JAC Recruitment; Singapore; On-site; SGD 112,000 - 134,000; Full time

Job summary

JAC Recruitment is seeking an Assistant Director for APAC Marketing & Branding to lead regional branding efforts from Singapore. You will shape localization strategies across eight APAC markets and drive both B2B and B2C campaigns in a fast-moving food sector.

The role requires deep marketing and branding experience across APAC with a proven ability to collaborate with senior management, sales, and product teams to hit business goals.

Qualifications

• Proven marketing experience within the Food & Beverage, Retail, or FMCG industry across APAC or ASEAN markets.
• More than 10 years of experience in marketing and branding.
• Strong track record in both B2B and B2C marketing.
• Japanese language: Conversational level is good to have.

Responsibilities

• Develop APAC brand strategies and provide guidance on localization across different markets, while supporting local marketing teams.
• Plan and execute both B2B and B2C marketing campaigns.
• Develop product positioning, pricing strategies, communication plans, and go-to-market strategies.
• Collaborate closely with senior management, sales, product development, and local market teams to achieve business objectives.
• Manage advertising agencies and external marketing vendors.

Skills

Marketing management

Branding

B2B marketing

B2C marketing

APAC regional marketing

Job description

Overview

A Japanese food manufacturer is currently seeking an Assistant Director, APAC Marketing & Branding.

Based in Singapore, this is a regional role covering eight markets across APAC, where you will play a key role in shaping and driving both B2B and B2C marketing strategies.

Responsibilities

• Develop APAC brand strategies and provide guidance on localization across different markets, while supporting local marketing teams.
• Plan and execute both B2B and B2C marketing campaigns.
• Develop product positioning, pricing strategies, communication plans, and go-to-market strategies.
• Collaborate closely with senior management, sales, product development, and local market teams to achieve business objectives.
• Manage advertising agencies and external marketing vendors.

Requirements

• Proven marketing experience within the Food & Beverage, Retail, or FMCG industry across APAC or ASEAN markets.
• More than 10 years of experience in marketing and branding.
• Strong track record in both B2B and B2C marketing.
• Japanese language: Conversational level is good to have (to communicate with Japanese-speaking staff)

Benefits

• Salary: S$10,000-12,000