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A Japanese food manufacturer based in Singapore is seeking an Assistant Director, APAC Marketing & Branding. This regional role covers eight markets across APAC, shaping and driving both B2B and B2C marketing strategies.
You will develop APAC brand strategies, plan campaigns, coordinate with sales and product teams, manage agencies, and guide local marketing teams to localization and go-to-market plans. Fluency in Japanese is a plus.
A Japanese food manufacturer is currently seeking an Assistant Director, APAC Marketing & Branding.
Based in Singapore, this is a regional role covering eight markets across APAC, where you will play a key role in shaping and driving both B2B and B2C marketing strategies.
Develop APAC brand strategies and provide guidance on localization across different markets, while supporting local marketing teams.
Plan and execute both B2B and B2C marketing campaigns.
Develop product positioning, pricing strategies, communication plans, and go-to-market strategies.
Collaborate closely with senior management, sales, product development, and local market teams to achieve business objectives.
Manage advertising agencies and external marketing vendors.
Proven marketing experience within the Food & Beverage, Retail, or FMCG industry across APAC or ASEAN markets.
More than 10 years of experience in marketing and branding.
Strong track record in both B2B and B2C marketing.
Japanese language: Conversational level is good to have (to communicate with Japanese-speaking staff)
Salary: S$10,000-12,000