APAC Brand Strategy Lead — B2B/B2C, Localisation

JAC Recruitment Consultant; Singapore; On-site; SGD 112,000 - 134,000; Full time

Benefits offered by this job

Salary: S$10,000-12,000

Job summary

A Japanese food manufacturer based in Singapore is seeking an Assistant Director, APAC Marketing & Branding. This regional role covers eight markets across APAC, shaping and driving both B2B and B2C marketing strategies.

You will develop APAC brand strategies, plan campaigns, coordinate with sales and product teams, manage agencies, and guide local marketing teams to localization and go-to-market plans. Fluency in Japanese is a plus.

Qualifications

• Proven marketing experience within the Food & Beverage, Retail, or FMCG industry across APAC or ASEAN markets.
• More than 10 years of experience in marketing and branding.
• Strong track record in both B2B and B2C marketing.
• Japanese language: Conversational level is good to have (to communicate with Japanese-speaking staff).

Responsibilities

• Develop APAC brand strategies and provide guidance on localization across different markets, while supporting local marketing teams.
• Plan and execute both B2B and B2C marketing campaigns.
• Develop product positioning, pricing strategies, communication plans, and go-to-market strategies.
• Collaborate closely with senior management, sales, product development, and local market teams to achieve business objectives.
• Manage advertising agencies and external marketing vendors.

Skills

Marketing leadership

B2B & B2C marketing

APAC markets

Japanese language optional

Job description

A Japanese food manufacturer based in Singapore is seeking an Assistant Director, APAC Marketing & Branding. This regional role covers eight markets across APAC, shaping and driving both B2B and B2C marketing strategies.

You will develop APAC brand strategies, plan campaigns, coordinate with sales and product teams, manage agencies, and guide local marketing teams to localization and go-to-market plans. Fluency in Japanese is a plus.