Global Marketing Director

Hudson Singapore; Singapore; Sur place; SGD 180 000 - 240 000; Plein temps

Résumé du poste

Hudson RPO Asia Pacific, based in Singapore, seeks a Global Marketing Director to lead international strategy across North America, Europe, Asia (excl. China) and Africa, driving brand development, consumer engagement and commercial growth.

You will align global initiatives with local market needs, deliver measurable ROI, build a high-performing dispersed team, and partner with senior leadership to accelerate global brand development.

Qualifications

• 15+ years of progressive marketing experience in FMCG or related consumer industries.
• Experience at Global Marketing Director or equivalent senior leadership level.
• Significant international marketing experience across multiple countries.
• Strong expertise in global brand strategy and integrated marketing.
• Commercially driven with proven ROI from marketing investments.
• Strong analytical capabilities using consumer insights and data.
• Experience leading geographically dispersed multicultural teams.
• Experience in direct operations and distributor-led markets is advantageous.
• Second Asian language is advantageous but not essential.

Responsabilités

• Develop and execute international marketing strategy across markets.
• Lead global marketing initiatives across brand, PR, digital and consumer engagement.
• Drive ROI-focused marketing investments with measurable KPIs.
• Collaborate with regional teams to accelerate brand growth and market development.
• Lead and develop a dispersed international marketing team.

Connaissances

Global Marketing

Strategic Brand Leadership

Integrated Marketing

Digital & Social Marketing

ROI & Analytics

Team Leadership

Cross-Cultural Collaboration

Description du poste

Reporting to: Global General Manager International

Geographic Scope: North America, Europe, Asia (excluding China) and Africa

Team: Team of 9 with 4 direct reports across Hong Kong, the US and Europe

ROLE OVERVIEW

We are seeking an accomplished Global Marketing Director to lead international marketing strategy for a major global food and beverage organization.

Based in Singapore, this senior leadership position will oversee marketing across North America, Europe, Asia (excluding China) and Africa, driving brand development, consumer engagement and commercial growth.

The successful candidate will bring a strong combination of strategic brand leadership, international marketing experience and commercial acumen, with a particular emphasis on marketing effectiveness, measurable ROI and sustainable business growth.

This is an opportunity to strengthen the organisation's international marketing capabilities, establish greater consistency across markets and accelerate global brand development.

KEY RESPONSIBILITIES

Global Marketing Strategy & Brand Leadership

• Develop and execute international marketing strategies aligned with global business and commercial objectives.
• Strengthen global brand positioning, consistency and consumer engagement across diverse international markets.
• Identify opportunities for market expansion, brand development and increased consumer penetration.
• Establish a consistent global marketing framework while allowing appropriate localisation across markets.

Integrated Marketing & Digital

• Lead international marketing initiatives across brand, PR, integrated campaigns, digital, social and consumer engagement.
• Drive effective, integrated marketing campaigns with clearly defined objectives and measurable outcomes.
• Strengthen digital and social marketing capabilities to enhance consumer engagement and brand relevance.
• Ensure global marketing initiatives are effectively adapted to local consumer preferences and market dynamics.

Commercial Performance & ROI

• Drive a commercially focused marketing strategy, ensuring investment delivers measurable ROI, brand growth, consumer acquisition and sustainable revenue growth.
• Establish clear marketing KPIs and performance measures across international markets.
• Leverage consumer insights, market intelligence and performance data to optimise marketing effectiveness.
• Partner with commercial and finance leadership to prioritise marketing investment and maximise business impact.
• Balance long-term brand development with shorter-term commercial performance.

International Market Development

• Drive marketing strategies across mature and emerging international markets.
• Develop effective marketing approaches for both direct operations and distributor-led markets.
• Partner with regional commercial teams to accelerate brand growth, consumer penetration and market development.
• Identify and prioritise markets, brands and channels offering the greatest commercial potential.

Global Leadership & Stakeholder Management

• Lead and develop a geographically dispersed marketing team of 9, including 4 direct reports.
• Establish clear strategic priorities, accountability and performance expectations across the global marketing team.
• Collaborate with China-based stakeholders to ensure alignment between international marketing strategies and broader corporate objectives.
• Act as a strategic marketing partner to the Global General Manager and senior executive leadership.
• Provide commercially focused, data-driven recommendations and constructively challenge existing approaches where appropriate.
• Build a collaborative, accountable and high-performing international marketing organisation.

CANDIDATE REQUIREMENTS

• 15+ years of progressive marketing experience, preferably within FMCG, Food & Beverage or related consumer industries.
• Proven experience at Global Marketing Director, Regional Marketing Director, VP Marketing or equivalent senior leadership level.
• Significant international marketing experience across multiple countries and culturally diverse markets.
• Strong expertise in global brand strategy, integrated marketing, digital, social and consumer engagement.
• Commercially driven, with demonstrated success translating marketing investment into measurable business growth and ROI.
• Strong analytical capabilities, leveraging consumer insights, market intelligence and performance data to drive strategic decisions.
• Proven ability to lead geographically dispersed, multicultural marketing teams and influence senior executives across international markets.
• Experience working across direct operations and distributor-led markets would be advantageous.
• Proficiency in a second Asian language would be advantageous but is not essential.

THE OPPORTUNITY

This is an opportunity to shape the international marketing direction of a major global food and beverage organisation.

The successful candidate will play a pivotal role in strengthening global brand positioning, improving marketing effectiveness and accelerating international growth.

The role offers significant exposure to senior leadership and the opportunity to influence marketing strategy across a diverse portfolio of international markets.

Only shortlisted applicants will be contacted.