Assistant Brand Manager (1 year contract)

POKKA; Singapore; Presencial; SGD 40.000 - 70.000; Jornada completa

Descripción de la vacante

POKKA in Singapore is seeking a Marketing Senior Executive to plan, execute, and optimize campaigns across ATL and BTL for a diverse portfolio. You will manage campaign timelines, coordinate product launches, and present progress and post-mortem analyses to drive growth.

You will also lead packaging design, collaborate with stakeholders for timely approvals, and gather consumer insights to shape new products and market strategies.

Formación

• Degree in Business or related discipline.
• 2–3 years’ experience for Senior Executive.
• FMCG experience is advantageous.

Responsabilidades

• Marketing Communications: Plan, create, and implement campaigns and promotions including ATL and BTL for a diverse portfolio.
• Manage the timeline for campaigns and new product launches with high accuracy.
• Prepare, monitor, and present accurate campaign progress and post-mortem analyses to measure effectiveness and learnings.
• Liaise with internal and external stakeholders to conceptualize and ensure smooth execution of campaigns.
• Prepare sales sell-in kit and product deck for new launches.
• Manage A&P budget for the assigned portfolio and forecast spends.
• Upkeep marketing data, assets, and materials.
• Collaborate to ensure campaigns and projects are aligned and timely.
• Perform other ad-hoc duties as assigned.
• Product Management: Manage packaging design development and timely submission of artworks.
• Develop new products using market insights and trends.
• Work with stakeholders for timely approvals.
• Apply to authorities for packaging approvals.
• Update product information, artworks, and listings as required.
• Market Intelligence: Manage data to review opportunities for growth.
• Gather and monitor market trends and competitive information.
• Conduct on-ground market visits to understand consumer behavior.

Conocimientos

Initiative

Communication

Analytical skills

Independence

Multitasking

Teamwork

Educación

Bachelor's degree in Business or related field

Herramientas

Microsoft Office

Market Research Tools

Descripción del empleo

Job Role Summary

The role supports in planning and executing the Marketing calendar of activities to ensure smooth and timely execution of all campaigns, product launches, and projects.

Area of Responsibility

Marketing Communications

• Plan, create, and implement marketing campaigns and promotions including both ATL and BTL for a diverse portfolio of categories.
• Manage the timeline for campaigns and new product launches and follow-through with high accuracy.
• Prepare, monitor, and present accurate and timely campaign progress and post-mortem report and analysis to measure campaign effectiveness, derive key learning for business growth and decision-making.
• Liaise, align, and coordinate with internal and external stakeholders to conceptualize and ensure smooth execution of campaigns.
• Prepare sales sell-in kit and product deck for new product launches.
• Manage A&P budget for the assigned portfolio, forecasting and optimizing spends.
• Upkeep marketing data, categories’ assets, and materials.
• Communicate and collaborate with internal and external stakeholders to ensure campaigns/project objectives are aligned and executed smoothly and timely.
• Perform any other ad-hoc duties as assigned.

Product Management

• Manage and maintain the development of the product packaging designs to ensure correct changes are being implemented and timely submission of artworks.
• Develop new products that are aligned with the business and market needs using relevant market and consumer insights or trends.
• Work closely with key stakeholders to ensure clear communication and timely approvals.
• Apply to the relevant authorities for approval on packaging.
• Update and maintain product information, packaging artworks, pack shots, catalog, corporate website, product specifications, and sales listing in materials whenever required.

Market Intelligence

• External and internal data management to analysis review opportunities for business growth.
• Gather and monitor market and consumer trends and competitive information.
• Conduct on-ground market visits to trade channels to understand consumers’ buying behaviors and upcoming product trends.

Education And Experience

• Degree in Business, or a related discipline.
• At least 2-3 years’ experience for Senior Executive.
• FMCG experience will be an advantage.

Aptitude And Skills

• Strong sense of initiatives, responsibility and dependability.
• Effective communicator with good analytical skills.
• Competent in Microsoft applications.
• Able to work independently in a fast-paced environment.
• Able to handle multi projects within tight deadlines.
• Team player and interact well with people.
• Meticulous and have an eye for details.