Assistant Brand Manager

Confidential; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Confidential in Singapore seeks a Full-time FMCG Marketing professional to own Brand Marketing and Trade Marketing for the assigned product portfolio. Focus on brand growth, campaign execution, sales collaboration and performance tracking across multiple channels.

The ideal candidate has 3–5 years in FMCG marketing/trade marketing, strong project management and a data-driven mindset to drive both visibility and commercial results. This role requires collaboration with Sales and external agencies.

Qualifications

• Degree in Marketing, Business Administration, Commerce or related field.
• 3–5 years FMCG Marketing and/or Trade Marketing experience.
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
• Experience across brand, trade, digital and e‑commerce marketing activities.
• Analytical mindset with strong business acumen and commercial awareness.
• Excellent communication, stakeholder management and cross‑functional collaboration.

Responsibilities

• Support annual marketing and business planning, including brand strategy and innovation initiatives.
• Execute end-to-end marketing campaigns across ATL, BTL, Digital and E-commerce channels.
• Coordinate with agencies, media partners, influencers and external vendors.
• Manage product launches, consumer activations, roadshows, sampling activities and POSM development.
• Collaborate with Sales and Key Account teams on promotions, merchandising and retail execution.
• Monitor sales performance, campaign effectiveness, market trends and ROI.
• Manage A&P budgets, expense tracking, monthly business reviews and management reports.
• Oversee marketing administration, including POs, invoices, vendor payments and budget utilization.

Skills

Project management

Analytical mindset

Communication

Stakeholder management

Collaboration

Proactiveness

Education

Degree in Marketing/Business/Commerce

Job description

Role Overview

• Full-spectrum FMCG Marketing role responsible for both Brand Marketing and Trade Marketing for assigned product portfolio.
• Focus on brand growth, campaign execution, sales collaboration, and performance management.

Key Responsibilities

• Support annual marketing and business planning, including brand strategy and innovation initiatives.
• Execute end-to-end marketing campaigns across ATL, BTL, Digital, and E-commerce channels.
• Coordinate with agencies, media partners, influencers, and external vendors.
• Manage product launches, consumer activations, roadshows, sampling activities, and POSM development.
• Collaborate closely with Sales and Key Account teams on promotions, merchandising, and retail execution.
• Monitor sales performance, campaign effectiveness, market trends, and ROI.
• Manage A&P budgets, expense tracking, monthly business reviews, and management reports.
• Oversee marketing administration, including POs, invoices, vendor payments, and budget utilization.

Ideal Candidate Profile

• Degree in Marketing, Business Administration, Commerce, or related field.
• 3-5 years of FMCG Marketing and/or Trade Marketing experience.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience working across brand, trade, digital, and e-commerce marketing activities.
• Analytical mindset with strong business acumen and commercial awareness.
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Proactive, hands-on, self-motivated, and able to work independently.

Key Success Factors

• FMCG brand management exposure.
• Proven experience in campaign execution and retail activation.
• Strong collaboration with Sales teams and external agencies.
• Budget management and performance tracking experience.
• Ability to drive both brand visibility and commercial results.