Senior Marketing Executive

Seorae Korean Charcoal BBQ; Singapore; On-site; SGD 54,000 - 85,000; Full time

Job summary

Seorae Korean Charcoal BBQ is seeking a Marketing professional in Singapore to execute brand events and campaigns. You will liaise with designers, develop activities, and manage marketing plans across outlets to drive awareness and sales.

The role requires 3–4 years in marketing, preferably in F&B or retail, and strong English communication. Some weekends/public holidays may be required for promotions.

Qualifications

• Diploma or CIM in marketing-related field.
• 3–4 years of experience in marketing, preferably in F&B or retail.
• Ability to develop and rollout end-to-end marketing plans.
• Strong English communication skills, written and verbal.
• Ability to lead projects and small teams.

Responsibilities

• Assist in executing marketing events and promotions.
• Coordinate campaigns across media; liaise with designers.
• Develop marketing activities based on brand requirements.
• Prepare and present marketing budgets aligned with brand standards.
• Support implementation of marketing plans at brand outlets.
• CRM: design and implement client contact systems.
• Monitor ROI and feedback to improve campaigns.

Skills

Marketing management

Strategic planning

Project management

Communication

Education

Diploma in Marketing

Diploma in Business

CIM Certification

Job description

Job Description

Marketing Activities and Advertising Suppliers (Under Supervision of GM – OPS):

• Assisting in executing the Brand’s monthly, quarterly or yearly marketing and promotion events.
• Liaise with designers to arrange promotional campaigns in all types of media for products and organizations.
• Develop specific marketing activities based on the Brands requirements.
• Prepare and present marketing budget for respective Brands that is in line with brand standards and overall financial budget.
• Support and facilitate the implementation of marketing plan at respective brand outlets.

Marketing Communication:

• Assist the development and communication of informational programs.
• Assist in coordinating events such as opening of new outlets, launching of new products, or other activities to gain public attention through various media.
• Assist in marketing plans and activities implementation.
• Raise promotion details of each campaign to communicate with operations.
• Coordinate to setup the promotions’ keys in ePoint system.
• Assist to blast out promotion news via Brand’s website and social media.
• Monitor and report on guest complaint or feedback that might affect the Brand’s operations.

Understanding Consumers:

• Work closely with General Manager (Operations) and restaurant leadership team and manage the development of new products (menu) and/or services based on marketing research conducted.
• Coordinate with restaurant leadership team and ensure implementation and full rollout of the new products and/or services.
• Monitor effectiveness of the new products and/or services and track ROI.

Customer Relationship Management (CRM):

• Coordinate with restaurant senior leadership team on designing and implementing prospective client contact systems.
• Organize and rollout special marketing events to mine relevant data on customers’ profile and ultimately build a robust CRM database.
• Conduct customer satisfaction survey in order to gain information on customer needs and overall satisfaction level.
• Monitor customer feedback and complaints and channel to relevant stakeholders for resolution.
• Based on CRM database, develop appropriate marketing interventions and activities in line with brand requirements.
• Manage, monitor the effectiveness and maintain the brand’s website and tapping on social media to reach out to customers.

Marketing Administrative:

• Generate reports for Management review of marketing expenses
• Assist in pre and post analysis of sales campaign
• Update on competitors’ activities and their pricing
• Assist in menu mix analysis
• Getting relevant info for marketing review meeting
• File selected information in soft copy (google drive) and hard copy (in folder)
• Participate in ad-hoc Projects such as CSR program, media launch, etc

Others:

• Perform any other additional responsibilities as assigned by the Immediate Superior.

Job Requirements

• Candidate must possess at least a Diploma in Marketing, Business, Public Relations, Communications or other relevant professional certification such as CIM.
• At least 3-4 years of related working experiences, preferably in an F&B or retail related industry.
• Possess marketing management and strategic planning experience with ability to develop and rollout end-to-end marketing plans.
• Familiar with market research methodology and market intelligence function and activities.
• Strong proficiency in English and able to communicate effectively in both written and verbal forms.
• Analyses and present plan and ideas in a convincing and impactful manner, ultimately influencing a positive outcome.
• Able to manage projects and small team and track progress for improvement.
• Recognize and be responsive to the needs of all internal & external customers of the organization.
• Detail-oriented, mature, with excellent analytical & quantitative skills
• Team player with good negotiation, interpersonal & presentation skills
• Self-discipline and self-motivated with dynamic personality to always strive for better results.
• Possess enthusiasm in learning and keen to get feedback for improvement.
• Possess leadership qualities to lead, communicate and motivate restaurant team towards meeting/ exceeding the marketing goals and objectives.
• May require to work during weekends and public holidays for promotion events.