Assistant Brand Manager

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company); Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company) seeks a dynamic marketing leader to drive brand strategy and 360° campaigns for iconic brands. You will lead strategic planning, develop agency briefs, and oversee campaigns across advertising, PR, events and sponsorships.

The role demands 5–7 years in marketing and brand management, strong storytelling, budget oversight, market intelligence, and cross‑functional collaboration.

Qualifications

• 5–7 years of experience in marketing and brand management with exposure to all elements in the marketing mix.
• Commercial mindset with ability to link marketing initiatives to business performance.
• Strong organisational skills to manage multiple priorities in a fast-paced environment.

Responsibilities

• Strategic Planning and Integrated Marketing Campaigns: build integrated plans with clear objectives, audiences, and success metrics.
• Develop agency briefs and deliver inspiring presentations during agency briefings.
• Lead and execute campaigns across advertising, PR, events, and sponsorships.
• Ensure high-quality execution across digital, social, OOH, website, POSMs; drive timelines.
• Brand Management: plan and manage brand budget with thorough monitoring and reporting; monitor health quarterly.
• Create growth plans, craft performance reports, and gather market intelligence.
• Operational Problem Solving: identify challenges, assess options, implement effective solutions.

Skills

Brand management

Marketing strategy

Campaign management

Communication

Budget management

Education

Bachelor's degree in Marketing/Business

Job description

At HEINEKEN, we ignite the moments that bring us together, create bonds that are unforgettable, and brew the joy of true togetherness to make the world a better place. Our dream is to shape the future of beer and beyond to win with consumers, and we are entering an incredible next era of innovation and expansion in the beer industry.

As we reimage the future of beer with HEINEKEN’s EverGreen balanced growth strategy, we would love to have you as part of our team to bring the joy of true togetherness to our people and consumers.

Are you passionate about building iconic brands and unforgettable experiences? Do you have your finger on the pulse of music, culture, and community building while staying attuned to cultural trends and the zeitgeist?

We’re seeking a dynamic, out-of-the-box thinker to lead our most influential international brands. You will drive the development, execution, and 360° management of brand and commercial strategies, ensuring the success of integrated marketing campaigns. As a self-starter, you’ll collaborate effectively across teams to bring our brand vision to life, influence and inspire others along the way.

You’ll have the opportunity to manage one of the most creative brands in the world and gain exposure to collaborating with the global brand team. If this resonates, we want to hear from you!

MAJOR ROLES & RESPONSIBILITIES:

Strategic Planning and Integrated Marketing Campaigns:

• A solid foundation in building integrated marketing plans that set clear, insight-driven objectives, target audiences, and performance-driven success metrics.
• Develop concise agency briefs and deliver inspiring presentations during agency briefings.
• Lead and execute impactful campaigns encompassing advertising, PR, event management, and sponsorships.
• Demonstrate an obsession for high-quality execution, attention to detail, and enforce consistency across all consumer touchpoints (digital media, social media, OOH, website, POSMs across multiple sales channels).
• Ensuring uncompromising standards even in challenging situations.
• Drive timelines in a fast-paced environment to deliver projects on time.

Brand Management:

• Plan and manage the brand budget with thorough monitoring and detailed reporting.
• Monitor and analyse brand health quarterly, using quantitative and qualitative analysis; adjust strategies as necessary to improve results.
• Possess strong storytelling skills, using visual tools to create powerful presentations and communication materials.
• Developing a growth plan and vision, to deliver business impact.
• Navigate performance dashboards and tools to compile insightful performance reports,including monthly brand performance updates.
• Collect and analyze market intelligence on consumer needs, industry trends, and competitor activities.
• Formulate tactics to seize key opportunities and tailor value propositions for a differentiating advantage.

Operational Problem Solving:

• Identify and analyze operational challenges, conduct assessment, evaluate alternatives, and implement effective solutions.
• Exhibit agility in navigating challenges and adapting to changes.

REQUIREMENTS:

• Required to work varied hours/days including nights, weekends and holidays as needed
• Passion for the organization and its product/brands strongly required
• Necessary for individual to take ownership of the brand(s) and show professionalism, responsibility and control
• At least 5 - 7 years' experience in marketing and brand management with exposure to all elements in the marketing mix.
• Track record in developing and executing end-to-end brand strategies within a consumer-focused industry.
• A commercial mindset with the ability to link marketing initiatives to business performance.
• Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• Effective collaboration with multiple internal and external stakeholders, including but not limited to Trade Marketing, Sales, media agency, creative agency, events agency, PR agency, content collaborators and partnerships.
• Passionate Brand Builder: A genuine and deep love for brand building and creativity.
• Entrepreneurial Mindset: A high-performing go-getter, agile, results oriented with a relentless drive to succeed.
• Effective Communicator: Articulate in simplifying complex ideas for presentation and providing agencies with clear constructive feedback.
• Intellectually Curious: Actively asking questions and challenging norms and the status quo to drive better results. Possesses a strong sense of judgment and adaptability in ambiguous situations.
• Independent yet Collaborative: Capable of excelling both independently and as part of a broader team.
• Emotional Intelligence: Strong interpersonal skills that foster positive team culture and enhance collaboration.
• Balanced Thinker: Combines rational thinking with good intuition to navigate ambiguity and make swift well-rounded decisions.