Trade Marketing Intern

The HEINEKEN Company; Singapore; On-site; SGD 16,740 - 23,436; Full time

Job summary

The Heineken Company is seeking a marketing-focused student to support APAC brand development and regional campaign origination. The role involves analyzing regional performance, coordinating brand plans, and assisting with key APAC projects and activations.

Ideal candidates are pursuing a degree in marketing or related fields, with strong analytical and communication skills and the ability to work independently in a fast-paced environment. Proficiency in MS Office is expected.

Qualifications

• Pursuing a degree in Marketing, Communications, Business Management or related field.
• Previous professional marketing experience would be an added advantage.
• Strong analytical skills and attention to detail.
• Excellent verbal and written communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Strong organisational and project management skills.

Responsibilities

• Assist in regional and country brand analysis and reporting.
• Lead and coordinate APAC brand plans/platforms after Global cascades.
• Support APAC projects like festive campaigns and activation playbooks.
• Coordinate Tiger Football Platform activations and sponsorship-related tasks.

Skills

Analytical skills

Communication skills

Independent & collaborative work

MS Office

Project management

Education

Pursuing degree in Marketing/Communications/Business

Tools

Microsoft Office

Job description

Job scope:

Integrated role for both Heineken® and Tiger beer brand with exposure to commercial development and consumer-centric campaign origination.

Heineken®

Commercial development of overall brand and range performance in APAC region

• Regional and country specific analysis – volume, market share, financials & brand power leading to development of quarterly report/newsletter
• Lead and coordination of APAC specific brand plans/platforms post Global Commerce Week cascades
• Lead/co-lead specific APAC projects (e.g Festive campaign/ BTL playbook development)

Tiger Beer

Campaign development for Global Tiger, such as:

• Football Platform: Co-lead POSM & Activation/Events development, including delivery of assets & toolkits for markets
• Other responsibilities for Football Platform:
• Day-to-day project management of Tiger x Man Utd and Tiger x Spurs football sponsorship
• Planning of local markets' rights utilisation, specifically Football Experience Trips to Manchester and/or London for Man Utd and Spurs matchday experiences
• Support in local market football activations with football clubs, ensuring local markets have all the info and material they need, while complying with football clubs' IP usage guidelines and commercial partner requirements
• Track the latest happenings and brand acts within the world of sports sponsorships to ensure Tiger is aware of industry best practices and are always elevating our sponsorships activations
• Innovation Launch: Co-lead development of POSM for new product launch, including delivery of assets & toolkits for market

Individual whom we are looking for:

• Pursuing a degree in Marketing, Communications, Business Management or any related field
• Previous professional marketing experience would be an added advantage
• Strong analytical skills and attention to detail
• Excellent verbal and written communication skills
• Ability to work independently and collaboratively in a fast-paced environment
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Strong organisational and project management skills

#HEINEKEN #DoSomethingThatMatters