Trade Marketing Internship

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company); Singapore; On-site; SGD 13,000 - 20,000; Part time

Job summary

HEINEKEN Singapore is offering a Trade Marketing Internship for undergraduates passionate about commercial strategy and brand building. You'll gain hands-on experience supporting trade campaigns, POSM distribution, and supplier coordination.

You'll work with the Trade Marketing and Sales teams, learn campaign execution, and contribute to off-trade execution in a fast-paced market. August to January 2027, with flexible hours as needed.

Qualifications

• Undergraduate student in Business, Economics, or Social Sciences.
• Fluent English with strong Excel skills.
• Highly organized and able to manage multiple timelines effectively.
• Excellent interpersonal and negotiation skills with the ability to influence and build authentic relationships.
• Entrepreneurial mindset with a passion for challenging the status quo.
• Strong learning agility and adaptability in a dynamic business environment.
• Willingness to work flexible hours to support off-site activities.

Responsibilities

• Support the planning and execution of trade marketing promotional campaigns and activations for On and Off Trade.
• Act as the day-to-day liaison between the Trade Marketing and Sales teams to facilitate smooth communication and operational execution.
• Coordinate campaign requirements, ensuring alignment across stakeholders and timely follow-up on action items.
• Assist in sourcing Gifts with Purchase (GWP), premiums, promotional materials from suppliers. Thereafter coordinating with the vendor to ensure timely delivery, quality of premiums and cost efficiency
• Managed the production and distribution of point-of-sale materials (POSM) to retail outlets.
• Manage supplier communications, including quotations, artwork submissions, production updates, and delivery schedules.
• Track supplier deliverables and monitor project timelines to ensure campaigns are executed according to schedule.
• Coordinate activation logistics, including inventory, delivery arrangements, installation, and event execution where applicable.
• Support the preparation of campaign materials, performance, reports, and administrative documentation.
• Supported outlet visibility initiatives by coordinating the placement and installation of POSM, display units, and promotional materials to enhance brand presence at outlets
• Assist with ad hoc trade marketing projects and operational tasks as required.

Skills

Fluent English

Interpersonal skills

Negotiation skills

Entrepreneurial mindset

Learning agility

Education

Undergraduate degree student in Business/Economics/Social Sciences

Tools

Excel

Job description

At HEINEKEN, we ignite the moments that bring us together, create bonds that are unforgettable, and brew the joy of true togetherness to make the world a better place. Our dream is to shape the future of beer and beyond to win with consumers, and we are entering an incredible next era of innovation and expansion in the beer industry. As we reimagine the future of beer with HEINEKEN’s EverGreen balanced growth strategy, we would love to have you as part of our team to bring the joy of true togetherness to our people and consumers.

An exciting opportunity has come up for a Trade Marketing Internship with us! This role is perfect for driven individuals who are passionate about commercial strategy, brand building, and making an impact in the marketplace. You’ll gain hands‑on experience in business development and trade marketing, supporting key initiatives that shape how our brands show up in the off‑trade segment. If you’re entrepreneurial, collaborative, and eager to learn, this could be your perfect next step!

Roles and Responsibilities

• Support the planning and execution of trade marketing promotional campaigns and activations for On and Off Trade.
• Act as the day‑to‑day liaison between the Trade Marketing and Sales teams to facilitate smooth communication and operational execution.
• Coordinate campaign requirements, ensuring alignment across stakeholders and timely follow‑up on action items.
• Assist in sourcing Gifts with Purchase (GWP), premiums, promotional materials from suppliers. Thereafter coordinating with the vendor to ensure timely delivery, quality of premiums and cost efficiency
• Managed the production and distribution of point‑of‑sale materials (POSM) to retail outlets.
• Manage supplier communications, including quotations, artwork submissions, production updates, and delivery schedules.
• Track supplier deliverables and monitor project timelines to ensure campaigns are executed according to schedule.
• Coordinate activation logistics, including inventory, delivery arrangements, installation, and event execution where applicable.
• Support the preparation of campaign materials, performance, reports, and administrative documentation.
• Supported outlet visibility initiatives by coordinating the placement and installation of POSM, display units, and promotional materials to enhance brand presence at outlets
• Assist with ad hoc trade marketing projects and operational tasks as required.

Requirements

• Current undergraduate student in Business, Economics, or Social Sciences
• Fluent in English with strong Excel skills
• Highly organized and able to manage multiple timelines effectively
• Excellent interpersonal and negotiation skills with the ability to influence and build authentic relationships
• Entrepreneurial mindset with a passion for challenging the status quo
• Strong learning agility and adaptability in a dynamic business environment
• Willingness to work flexible hours to support off‑site activities

Internship Period: August to January 2027 (Minimum 5–6 months commitment required)

If you’re ready to bring brands to life in the trade and want to grow in a fast‑paced, high‑impact environment, we’d love to hear from you.