Manager, Brand Marketing

CARLSBERG SINGAPORE PTE LTD; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Carlsberg Singapore Pte Ltd. is seeking a Brand Marketing Manager to lead integrated marketing initiatives that strengthen brand awareness, deepen consumer engagement, and drive business growth.

You will work with cross-functional teams and external partners to own campaigns from concept to execution, leveraging data-driven insights and creative execution to shape brand success.

Qualifications

• Bachelor's Degree in Marketing / Comms / Business Administration.
• 5–8 years of relevant marketing or brand experience.
• Experience managing premium or lifestyle brands with integrated campaigns.
• Strong brand strategy, consumer insights, digital marketing & media planning.
• Experience budgeting and driving commercial outcomes.
• Excellent communication and stakeholder management.
• Analytical mindset with ability to translate data into insights.
• Proficiency in Microsoft Office; Nielsen/Kantar analytics advantageous.

Responsibilities

• Develop and implement marketing strategies to meet established sales or market shares target.
• Lead brand strategy, market research, communication strategy, media planning and promotion strategy.
• Drive marketing development and campaigns, brand health tracking, and budgets.
• Oversee brand communications for ATL campaigns and local brand identities.
• Manage relations with ATL, Media, Digital agencies and internal stakeholders; focus on traditional and digital channels.
• Analyze marketplace and consumer trends to inform strategy and action.

Skills

Commercial acumen

Strategic thinker

Stakeholder mgmt

Creative & agile

Consumer insights

Education

Bachelor's Degree in Marketing / Comms / Business Administration

Tools

Nielsen

Kantar

Excel

Job description

We're looking for a passionate and commercially driven Brand Marketing Manager to join our team. In this role, you will lead the development and execution of integrated marketing initiatives that strengthen brand awareness, deepen consumer engagement, and drive business growth.

Working closely with cross-functional teams and external partners, you will contribute to the overall marketing strategy while owning key campaigns and projects from concept to execution. This role offers the opportunity to shape the success of our brands through data-driven insights, creative thinking, and impactful marketing execution.

What You Will Do

• Develop and implement marketing strategies to meet established sales or market shares target.

• Responsible for leading, developing and implementing: the brand strategy, market research,communication strategy, media planning and promotion strategy.

• Responsible for driving marketing development and campaign, brand’s GBC, A&P budgeting, brand share growth, volume growth and all key brand health tracking indicators.

• Responsible for brand communications that cover ATL national campaigns and new brand visual IDs developed by HQ for local through-the-line development and channel visibility.

• Responsible for key relations with ATL, Media, Digital and agencies, external media partners, Carlsberg Asia Regional office and key internal stakeholders within organization. Main ATL focus is on Print, TV, Cinema, Radio, Outdoor, and Digital.

• Research and analyze the marketplace and target consumer to proactively respond to changing customer demands, market trends and gain insights on the consumer.

• Manage day-to-day activities associated with all marketing efforts, including project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary as related to brand development and performance.

• Work closely with Channel Marketing and Sales teams to drive integration and execution of plans.

• Be the brand advocate through promoting and educating the internal audience on the brand initiatives, programs, values, attributes, etc.

• Any other marketing-related activities requiring support.
  

What We Are Looking For

• Strong commercial acumen with the ability to translate consumer and market insights into impactful brand strategies.

• A strategic mindset with experience developing and executing integrated marketing campaigns that drive brand equity and business growth.

• Excellent stakeholder management and communication skills, with the ability to collaborate effectively across cross-functional teams and external partners.

• A creative, agile, and results-oriented approach, with the confidence to challenge the status quo and continuously seek innovative solutions.

• A passion for understanding consumer behaviour and delivering exceptional brand experiences across multiple touchpoints.

Requirements

• Bachelor's Degree in Marketing / Comms / Business Administration.

• 5 - 8 years of relevant marketing or brand marketing experience, preferably in FMCG or a multinational environment.

• Proven experience managing premium or lifestyle brands and delivering integrated marketing campaigns.

• Strong understanding of brand strategy, consumer insights, digital marketing, media planning, and campaign execution.

• Experience managing marketing budgets, analysing campaign performance, and driving commercial outcomes.

• Excellent communication, presentation, and stakeholder management skills.

• Strong analytical mindset with the ability to translate data into actionable business insights.

• Proficiency in Microsoft Office applications; experience with Nielsen, Kantar, or other marketing analytics tools is an advantage.