Area Sales and Marketing Manager

MACGREGOR PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

MacGregor in Singapore seeks an Area Sales and Marketing Manager to drive regional market engagement and account development. You will communicate with customers across shipyards and owners, plan regional marketing activities, and support direct sales for designated accounts.

The role requires strong commercial acumen, deep customer understanding, and the ability to articulate technical value to regional stakeholders. Based in Singapore with regional responsibilities.

Qualifications

• Bachelor's degree in Technical Engineering or Business/Marketing.
• Minimum 5 years of relevant experience in technical marketing, solution sales, or business development within the maritime/offshore industry.
• Proven track record in customer-facing roles with a strong regional network.
• Fluent in English (written and spoken).

Responsibilities

• Act as the voice of the customer, gathering market intelligence, customer feedback, and industry trends to adapt regional communication.
• Plan and execute targeted regional marketing activities and promotional campaigns for the complete product portfolio.
• Identify and drive cross-selling and up-selling opportunities, ensuring customers are exposed to the full breadth of MacGregor offerings.
• Proactively generate, qualify, and share sales leads with the wider Sales organization.
• Conduct/support direct sales negotiations (contract terms, pricing, payment terms) for designated customer accounts or product groups.
• Maintain and update the Sales CRM tool to support budgeting and forecasting.
• Execute regional strategic plans to achieve targets.

Skills

Relationship building

Negotiation

Digital marketing

Customer-facing

Education

Bachelor's degree in Technical Engineering or Business/Marketing

Tools

CRM systems (Sales Tool)

Job description

MacGregor is a global company that operates in 30 countries with 2000 employees. We provide sustainable cargo and load handling with a strong portfolio of products, services, and solutions to the maritime and offshore industries. Our solutions are found in over half of the world's merchant fleet.

We believe MacGregor is a great place to work and we are looking for innovators with an international mindset to join our team and help us create lifetime value for our customers.

MacGregor - Let's shape the future together

Do you thrive as an excellent communicator and relationship builder with external stakeholders? MacGregor is looking for an Area Sales and Marketing Manager to join us!

The purpose of this role is to communicate effectively and foster strong relationships with our customers (Shipyards, Ship Owners, Design Institutes and Agents), across the region. You will handle Key Account Management (KAM) responsibilities as needed, creating and executing strategic account plans.

This position is essential in promoting and driving awareness of MacGregors complete product and service portfolio, while uncovering new business opportunities across our business lines. Your day to day involves monitoring closely on the Market movement to gain customer insights, leads and marketing campaigns to support the sales organization. You would be actively involved in driving and closing direct sales for selected customer accounts. The role would require a strong balance of commercial drive, with deep customer understanding as well as the ability to articulate technical value to regional stakeholders.

More tasks and responsibilities

1. Market & Customer Engagement

• Act as the voice of the customer internally, gathering market intelligence, customer feedback, and industry trends to adapt regional communication.


• Ensure high customer satisfaction by ensuring customer expectations and requirements are understood and met across all touchpoints.

2. Portfolio Marketing & Cross-Selling

• Plan and execute targeted regional marketing activities and promotional campaigns for the complete product portfolio.


• Identify and drive cross-selling and up-selling opportunities, ensuring customers are exposed to the full breadth of MacGregor offerings.

3. Sales Support & Direct Sales

• Proactively generate, qualify, and share sales leads with the wider Sales organization.


• Conduct/support direct sales negotiations (contractual terms, pricing, payment terms) for designated customer accounts or product groups.


• Support tendering, Contract Management (CM), and order fulfillment phases upon request.


• Maintain and update the Sales CRM tool accurately to support sales budgeting and forecasting.


• Execute regional strategic plans to achieve targets.

Reporting directly to the Vice President, Sales and Marketing, Merchant Solutions Division. The position will be based in MacGregors office in Singapore.

What you’ll need to succeed

The ideal candidate combines both technical and commercial acumen to drive and identify business opportunities for designated customer accounts and new accounts. You would be a natural in relationship building, where you are energized by a high engagement model.

The ideal candidate should be a proactive contributor with robust technical or business acumen, combining strategic foresight with a disciplined approach to market-specific budgeting and intelligence, driving both customer retention and sales growth.

Ideally you have

• Education: Bachelor's degree (BSc) in Technical Engineering (Mechanical, Electrical, Electronics, Naval Architecture) or Business/Marketing with strong technical understanding. Equivalent experience may substitute for formal academic degrees.


• Experience: Minimum 5 years of relevant experience in technical marketing, solution sales, or business development within the maritime/offshore industry.


• Proven track record of customer-facing roles with a strong regional network.


• Customer-Centric & Proactive: Passionate about understanding customer operations and translating technical capabilities into strategic value for the customer.


• Commercial Mindset: Strong negotiation skills and commercially astute with solid market intuition.


• Technical Aptitude: Good understanding of maritime equipment and solutions (mechanics, hydraulics, electrics, electronics).


• Communication & Cultural Awareness: Excellent communication and presentation skills; fluent in English (written and spoken). Highly adaptable to international and diverse business cultures.


• Self-Driven & Organized: Able to work independently, manage projects, and make sound business decisions.


• Digital & Tools Literacy: Proficient in CRM systems (Sales Tool), MS Office, and digital communication platforms.

Why MacGregor?

Our people are behind every success. People create the technology and product lifecycle solutions that make us great, our people are the ones who innovate, and people drive our business forward. With us you will be part of an international collaborative working culture with challenges and opportunities to further develop yourself professionally.

Values guide our daily decisions

• Customer Success: Our customer's success is our success. We focus on partnership, transparency, and accountability to deliver lifetime value.


• Passion to Improve: Always moving forward. We foster a growth mindset, encourage curiosity, and the courage to challenge the status quo.


• Winning Together: No one makes the difference alone. We emphasise internal collaboration and mutual trust to ensure we win as \"One MacGregor.\"

MacGregor is an equal opportunity employer. We recognise that diversity is key to our continued success, and strive to maintain a fair and equitable recruitment process for all applicants.