APJ Senior Performance Marketing Manager: Subscriber Growth

Amazon Inc.; Singapore; On-site; SGD 140,000 - 190,000; Full time

Job summary

Amazon Leo is seeking a Senior Performance Marketing Manager to own digital marketing channels in APJ. You will craft end-to-end subscriber acquisition strategies across search, display and social, and work with product, engineering, and external partners to scale campaigns.

The role demands data-driven decision making, segmentation, forecasting, and optimization to achieve subscriber goals at efficient CAC.

Qualifications

• 6+ years of marketing experience
• Data-driven decision making
• Experience with Excel or Tableau
• Cross-functional program management
• Go-to-market for consumer software/hardware launches

Responsibilities

• Design and execute end-to-end subscriber acquisition strategy across APJ
• Define segmentation strategies to reach customers with high propensity to convert
• Establish launch readiness and execution for digital channels including Search, Display and Social
• Lead forecasting and reporting for performance marketing with reviews and planning
• Collaborate with Product & Engineering to define Martech requirements and roadmap
• Track and report KPIs (clicks, conversions, cost) in weekly/monthly reviews
• Stay current with industry best practices and drive an innovation roadmap

Skills

Data-driven

Campaign management

Go-to-market

Excel/Tableau

Cross-functional collaboration

Tools

SQL

Job description

Amazon Leo is seeking a Senior Performance Marketing Manager to own digital marketing channels in APJ. You will craft end-to-end subscriber acquisition strategies across search, display and social, and work with product, engineering, and external partners to scale campaigns.

The role demands data-driven decision making, segmentation, forecasting, and optimization to achieve subscriber goals at efficient CAC.