APAC YouTube Subscriptions Growth Lead

google asia pacific pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Google Asia Pacific Pte. Ltd. in Singapore seeks a Marketing Manager for the APAC YouTube Marketing Team to drive subscriber growth and deepen brand love for YouTube Premium and YouTube Music.

You will lead the development of regional campaign platforms and go-to-market strategies that balance regional scale with country-specific relevance, partnering with country marketing teams to localize work and coordinate with global partners for high-impact campaigns.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of marketing experience in brand management or consumer marketing.
• Experience managing external creative, production, and media agencies.
• Experience leading campaign planning, creative development, and execution across multiple APAC markets.

Responsibilities

• Be a go-to-market advocate for YouTube Subscriptions (YouTube Music and Premium) in APAC.
• Distill business and funnel challenges into clear briefs and creative concepts that drive subscriber growth.
• Partner closely with country marketing teams to adapt regional campaigns for local relevance, language, and cultural context.
• Collaborate with cross-functional stakeholders including Global Product Marketing, Media, PR, Legal, and Partnerships to ensure execution.
• Design and run creative test-and-learn experiments to uncover what works, measure performance, and scale best practices across markets.

Skills

Brand management

Campaign planning

Creative development

External agency management

Cross-functional collaboration

Market localization

Education

Bachelor's degree or equivalent

Job description

Google Asia Pacific Pte. Ltd. in Singapore seeks a Marketing Manager for the APAC YouTube Marketing Team to drive subscriber growth and deepen brand love for YouTube Premium and YouTube Music.

You will lead the development of regional campaign platforms and go-to-market strategies that balance regional scale with country-specific relevance, partnering with country marketing teams to localize work and coordinate with global partners for high-impact campaigns.