APJ Customer Advocacy Lead

Higlobe, Inc.; Singapore; À distance; SGD 140 000 - 200 000; Plein temps

Avantages offerts par ce poste

Flexible Paid Time Off

Equity Compensation & Employee Stock

Employee Stock Purchase Plan

Growth and Development Fund

Parental Leave

Team Member Resource Groups

Résumé du poste

GitLab is seeking an APJ Customer Advocacy Lead to celebrate customers, activate advocates, and showcase outcomes across Asia Pacific and Japan. You will partner with APJ sales, marketing, and global teams to build scalable advocacy programs and references that drive pipeline and revenue.

Reporting into Growth Marketing, you will tailor engagement to local markets while aligning with global priorities and ensuring measurable outcomes in a fully remote environment.

Qualifications

• Experience building or delivering customer advocacy, customer marketing, customer reference, or related programs in enterprise technology or SaaS.
• Strong history of creating impactful customer stories and proof, and an understanding of the customer reference lifecycle.
• Experience coordinating across multiple markets, with an understanding of APJ considerations.
• Cross-functional collaboration skills to influence sales, marketing, Customer Success and other stakeholders.
• Excellent communication and relationship-building skills with executive stakeholders.
• Strong program management skills: prioritize requests, coordinate details, and deliver reliably in a changing environment.
• Ability to work autonomously and asynchronously in a fully remote environment.
• Comfort defining and reporting on program performance, including customer participation and pipeline impact.

Responsabilités

• Own the APJ customer story, reference and proof library, and associated pipeline.
• Build and nurture relationships with customer advocates, including senior stakeholders, and identify opportunities for references, case studies, events, and thought leadership.
• Manage the customer advocacy lifecycle: recruit advocates, understand goals, coordinate participation, and maintain mutually valuable relationships.
• Bring the voice of the customer into GitLab’s narratives, campaigns, and go-to-market plans by working with internal stakeholders.
• Partner with regional and global sales, marketing, customer success, and product teams to align advocacy initiatives with pipeline, expansion, and retention.
• Define and track program measures, such as advocacy participation and pipeline influence.
• Prioritize and coordinate advocacy requests that support global and regional initiatives with clear intake and reporting.
• Adapt engagement and storytelling across APJ’s varied markets and time zones.
• Continuously improve programs, content formats, and engagement models using feedback and data.

Connaissances

Experience in advocacy programs

Customer reference lifecycle

APJ multi-market coordination

Cross-functional collaboration

Executive stakeholder engagement

Program management

Autonomous/remote work

Program performance reporting

Description du poste

GitLab is seeking an APJ Customer Advocacy Lead to celebrate customers, activate advocates, and showcase outcomes across Asia Pacific and Japan. You will partner with APJ sales, marketing, and global teams to build scalable advocacy programs and references that drive pipeline and revenue.

Reporting into Growth Marketing, you will tailor engagement to local markets while aligning with global priorities and ensuring measurable outcomes in a fully remote environment.