APJ Marketing Growth Leader

Okta; Singapore; Hybrid; SGD 180,000 - 300,000; Full time

Job summary

Okta is seeking a results-oriented Head of Marketing for APJ to drive demand generation, customer growth, and regional events. You will lead a 10+ person team across marketing functions and coordinate with global teams to tailor programs for APJ markets.

You will partner with sales and product marketing to shape messages, manage ABM, and report on performance. Hybrid work in APJ with global collaboration is expected.

Qualifications

• Demonstrated experience in B2B APJ marketing with knowledge of the broader GTM team.
• Strong leadership and success in leading a high performing team.
• Deep understanding of demand, inbound and account based marketing strategies.
• Track record of campaign ownership and ROI.
• Experience using generative AI tools for marketing orchestration and automation.
• Identity experience is a plus.

Responsibilities

• Define and own the APJ demand marketing strategy for SMB to large accounts.
• Define and execute post-sales marketing to increase retention and expansion.
• Own regional event strategy including third-party events and roadshows.
• Lead collaboration with Global Demand Center, Product Marketing, Partners.
• Shape messages with sales and product marketing; manage ABM approaches.
• Analyze campaigns and optimize programs; report results and insights.

Skills

APJ marketing leadership

leadership

demand generation

ABM

campaign management

AI in marketing

Education

Bachelor's degree or equivalent experience

Tools

CRM (Salesforce)

Marketing automation

ABM platforms

Job description

Okta is seeking a results-oriented Head of Marketing for APJ to drive demand generation, customer growth, and regional events. You will lead a 10+ person team across marketing functions and coordinate with global teams to tailor programs for APJ markets.

You will partner with sales and product marketing to shape messages, manage ABM, and report on performance. Hybrid work in APJ with global collaboration is expected.