APJ Cybersecurity Marketing Lead — Remote

Censys; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Censys is seeking an experienced Marketing Manager for APJ to lead regional programs, events, and demand generation from Singapore or Australia, coordinating with the global team. You will drive localization, partner with sales, and manage agencies across APJ with a hands-on, autonomous approach.

You will own regional webinars, workshops, and campaigns, leveraging a modern marketing stack and AI tools to maximize pipeline and brand traction.

Qualifications

• 7+ years of B2B marketing experience, ideally within cybersecurity, security technology, or enterprise SaaS.
• Experience as the first, primary, or highly autonomous marketer for an APJ region, with a track record of building regional programs while working within a global team.
• Strong understanding of APJ markets, with experience adapting global marketing strategies across different countries, audiences, and buying environments.
• Demonstrated experience executing industry events, webinars, field marketing programs, workshops, and demand generation campaigns.
• Experience partnering closely with regional Sales and GTM teams to support pipeline and revenue objectives.
• Experience managing PR agencies, media relationships, vendors, and external partners.
• Strong project management skills, with the ability to run multiple campaigns and programs simultaneously.
• Hands-on experience with a modern B2B marketing stack — Salesforce, HubSpot, Zoom Events/Webinars, and Asana experience preferred.
• Proven ability to use LLM and generative AI tools for marketing productivity, research, content development, and campaign execution.
• Professional fluency in English required; fluency in Japanese, Korean, or Mandarin Chinese is a strong advantage

Responsibilities

• Translate global marketing strategy into region-specific programs and execution for APJ.
• Align regional marketing priorities with regional sales, pipeline, and growth objectives.
• Develop and execute the APJ regional marketing plan, balancing global priorities with local needs.
• Own Censys's participation in key APJ cybersecurity events, sponsorships, planning, execution, and follow-up.
• Plan and execute APJ webinars with topics, speakers, and content for APJ audiences.
• Run virtual and in-person Censys workshops to engage prospects and accounts.
• Execute regional demand generation campaigns across paid, social, email, digital, and events.
• Localize and activate global campaigns for APJ, building region-specific programs as needed.
• Collaborate with Content and Product Marketing to tailor messaging for APJ audiences.
• Manage regional PR and media relations aligned with HQ strategy.
• Identify opportunities to boost brand awareness through media, events, partners, and communities.
• Manage regional agencies, vendors, budgets, timelines, and campaign logistics.
• Partner with Sales on target accounts and pipeline acceleration.
• Analyze regional marketing performance and optimize campaigns for ROI.
• Communicate region insights to global teams while driving execution locally.
• Collaborate with channel partners on joint plans and events.
• Apply AI tools to improve productivity and results.
• Other duties as assigned

Skills

B2B marketing

APJ region experience

Event marketing

Demand generation

Content localization

Public relations

Budget management

Salesforce

HubSpot

Zoom Events/Webinars

Asana

AI tools for marketing

Tools

Salesforce

HubSpot

Zoom Events/Webinars

Asana

Job description

Censys is seeking an experienced Marketing Manager for APJ to lead regional programs, events, and demand generation from Singapore or Australia, coordinating with the global team. You will drive localization, partner with sales, and manage agencies across APJ with a hands-on, autonomous approach.

You will own regional webinars, workshops, and campaigns, leveraging a modern marketing stack and AI tools to maximize pipeline and brand traction.