APAC Security Sales Director

re-zoo-me; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

SeeTrue in Singapore is seeking an experienced sales professional to own the APAC region, driving new business and long-term growth across airports, government agencies and security authorities.

You will manage the full sales cycle, build strategic partnerships with distributors and integrators, travel across APAC, and collaborate with Marketing, Product and Technical teams to close complex, high-value deals.

Qualifications

• Proven B2B/B2G sales experience in security screening or related sectors.
• Experience selling to airports, government agencies or security authorities.
• Strong knowledge of X-ray and/or CT security screening systems.
• Track record of developing new markets and closing high-value deals.
• Established relationships within the APAC security ecosystem.
• Experience with distributors, OEMs, integrators or channel partners.
• Ability to navigate complex sales cycles with regulatory stakeholders.
• Excellent business-level English.

Responsibilities

• Drive sales and business development across priority APAC markets.
• Build a strong pipeline and own the full sales cycle, from opportunity development through negotiation, closing, and account expansion.
• Develop long-term relationships with airports, government agencies, security authorities, and other key customers.
• Identify and develop new markets, strategic accounts, and regional opportunities.
• Build strong relationships with distributors, OEMs, integrators, and other regional partners.
• Represent SeeTrue at customer meetings, industry events, and conferences across APAC.
• Provide market intelligence, competitive insights, and customer feedback to support business and product decisions.
• Collaborate with Marketing, Customer Success, Product, and technical teams to support opportunities and successful execution.
• Travel regularly across the region.

Skills

B2B/B2G sales

APAC experience

Security screening domain

Stakeholder management

Channel partnerships

Negotiation

English proficiency

Job description

SeeTrue in Singapore is seeking an experienced sales professional to own the APAC region, driving new business and long-term growth across airports, government agencies and security authorities.

You will manage the full sales cycle, build strategic partnerships with distributors and integrators, travel across APAC, and collaborate with Marketing, Product and Technical teams to close complex, high-value deals.