APAC Regional Performance & Biddable Media Leader

Publicis Groupe Singapore

Singapore

On-site

SGD 180,000 - 260,000

Full time

3 days ago

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Job summary

Publicis Groupe Singapore seeks a Regional Performance & Biddable Media Director to lead a portfolio of luxury and premium brand clients across Asia Pacific. You will shape performance, optimization frameworks, and measurement standards while partnering with clients, market teams, analytics, and platform partners to deliver scalable, data-driven solutions.

The role requires steering regional capability building, governance, and continuous improvement, with a focus on driving incremental growth

Qualifications

10+ years of experience leading performance media and biddable activation across Search, Social, and Programmatic.
Proven ability to lead multi-market regional/performance initiatives.
Strong collaboration with analytics, operations, and platform partners.

Responsibilities

Define, communicate, and implement the APAC biddable and performance media vision.
Translate growth objectives into channel-specific strategies across Search, Social, and Programmatic.
Own regional performance media strategy, KPIs, and measurement principles.
Oversee activation excellence, standards, and governance across APAC markets.
Build partnerships with platform partners to unlock opportunities and pilots.
Lead cross-functional teams to ensure operational excellence and revenue impact.